Malaysia’s pioneering convention bureau, Sarawak Convention Bureau (SCB), partnered with global airline Qatar Airways – named 2017 Airline of the Year by Skytrax - under the boldest worldwide branding campaign for exotic Sarawak to date, Redefining Global Tribes.
Amelia Roziman, SCB’s Chief Operating Officer, elaborates on the relevance of partnering with Qatar Airways. “A huge campaign about global tribes needs a global airline in tow to create the significance needed to tell the world Sarawak is serious about growing inbound business travel and hosting business events of an international caliber.”
“We are fortunate that we can leverage Qatar Airways’ extensive network as we gathered our global communities last weekend from around Malaysia and the region,” continued Roziman, as she refers to the Redefining Global Tribes Familiarization Trip which took place from August 17th – 20th in the state’s capital, Kuching.
“With Qatar Airways’ unparalleled award-winning service, and a fleet of 200 connecting to a network of key business and leisure destinations across Europe, the Middle East, Africa, North America, South America and Asia Pacific, we believe this partnership will generate more opportunities for decision makers to consider Sarawak as the best destination for their Business Events,” said Amelia.
“This Forum brought together industry players to network and to deepen their understanding of the ever changing business environment. We are pleased to be a part of this meaningful initiative; connecting industry titans from around the world to East Malaysia with world class service and comfort when they travel,” shared Qatar Airways Country Manager of Malaysia and Brunei, Datuk Muzammil Mohamad.
Amelia added, “As SCB enters its 11th year of operation, our positioning to brand Sarawak internationally will be more aggressive than ever, as we advance into the next decade of Business Events. As one of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways emulates our vision, and truly embodies what our campaign is about.”
As part of Qatar Airways support to the campaign, the airline also gave away a return flight passage from Kuala Lumpur to London to one lucky winner during the “We Are the Global Tribes- Redefined Business Forum”; a highly charged panel discussion on the power of tribes as catalysts to purposeful Business Events.