Mercedes-Benz Fashion Week Kuala Lumpur (MBFWKL) will be the first fashion event in Southeast Asia under the banner of Mercedes-Benz.
For over 20 years, Mercedes-Benz has showed its global commitment to fashion by being the headline sponsor of the Mercedes-Benz Fashion Week circuit through New York, Berlin and Beijing and as partner to fashion weeks in Paris, London and Milan to name a few.
The inaugural MBFWKL which will take place from May 10 to May 13 will be held at the Chin Woo Stadium in the Kuala Lumpur City Centre.
“At Mercedes-Benz, we passionately believe in the concept of modern luxury and we have shown this through our participation in fashion events for over 20 years.
“As we continue to innovate as a leading brand in the premium automotive segment, we should similarly endeavour to push the boundaries in other areas befitting this standing,” said Mercedes-Benz Malaysia president and chief executive officer Dr Claus Weidner.
This fashion week event will bring together the biggest names in local, regional and international fashion circles including Julien Macdonald, Francis Libiran, Boggi Milano, Thomas Wee, AHNDE and CMDI.
MBFWKL will be presented in four themed nights representing the four product portfolios of Mercedes-Benz namely Compact Cars, Limousines, SUVs and Dream Cars.
“With such efforts, we aim to provide a holistic lifestyle experience to the esteemed patrons of our brand who understand all manner of luxury – fashion included.
“In the future, we hope to promote learning by supporting the local talent pool of emerging designers in our fashion events and with designer exchange programs to develop the vibrant Malaysian fashion industry,” added Weidner.
Trendsetting design, pioneering innovations and modern luxury are all core principles of Mercedes-Benz, and the creativity, craftsmanship and technical expertise form the link between the class-leading cars of the brand and the cutting-edge world of fashion.
Mercedes-Benz Malaysia vice president, sales and marketing passenger cars, Mark Raine said Mercedes-Benz Malaysia takes great pride in announcing the inaugural MBFWKL event.
“Our cars are works of automotive art, an embodiment of modern luxury and designed around the philosophy of sensual purity.
“Sharing these attributes with the world of high fashion, it goes without saying that we’re excited to be able to bring this experience to our Mercedes-Benz customers and fans,” he said.
In addition, Mercedes-Benz Malaysia will be holding the MBFWKL 2018 Fashion Futures Design Competition at the Gala Night, a new, independent competition that will be held yearly as a key component of the show.
Targeting Malaysian designers with six months to four years work experience in the fashion industry, five finalists are required to produce four sets of original ‘Ready-to- Wear’ looks based on a specific theme provided.
These looks will be judged at the Fashion Futures runway show, with an eventual winner selected based on a tabulation of scores from the judges.
The winner of the Mercedes-Benz Fashion Week KL 2018 Fashion Futures design competition will be sent for an all-expenses- paid trip to attend an international Mercedes-Benz Fashion Week event.
Besides being able to mingle with renowned international designers, the winner will also be able to gain exposure and insights on the fashion industry.