The Raisin Administrative Committee (RAC) presented a California Raisins showcase today to the Malaysian mainstream and social media at Hotel Royale Chulan Kuala Lumpur—featuring California Raisins’ tasty and nutritious role for the imminent holy Ramadan month.
To celebrate Puasa, the media event, themed “Puas-Puas Puasa”, shed light on the wholesome goodness of California Raisins, together with creative yet easy recipe ideas to serve up for Sahoor and Buka Puasa.
RAC’s Trade Promotions Director for Southeast Asia, Richard Lieu said for most consumers, especially children, California Raisins are a healthy snack, compared with other snack foods, as they are naturally sweet and do not contain any added sugar.
“California Raisins are also a very versatile ingredient and can inspire a wide repertoire of dishes—from appetisers and main dishes to desserts and beverages—especially as consumers are becoming more health conscious and more adventurous in their culinary endeavours.
“For Puasa, California Raisins are ideal for Sahoor or breakfast, as they are ready-to-eat, tasty and healthy. A package of California Raisins fits perfectly in a purse or briefcase
“They also conveniently fit in lunch boxes, gym bags, and in your desk drawer. California Raisins are also economical, do not bruise and are easy to use straight out of the box— no washing, peeling or chopping required—so one can create a simple meal, like California Raisin Yogurt, to kick start the day, whilst tapas/petite dishes incorporating California Raisins can be used to breakfast in the evening,” he added.
To demonstrate the simplicity of incorporating California Raisins in home cooking, popular TV personality and a busy mother herself, Nur Affizza binti Azmi demonstrated three recipes using California Raisins for busy and active working professionals and mothers to enjoy during the fasting month. The recipes were California Raisin Sweet & Sour Donuts, California Raisin Puas Smoothie and California Raisin Tom Yum Chicken Angel Hair Pasta.
Certified dietitian from KPJ Damansara Specialist Hospital Adibah Rushda Ismail who shared health insights to the media said that fasting can take a toll on the body and mind during Ramadan. Adibah shared practical ways to keep one healthy during this period. She also expounded on how California Raisins can be a great ingredient to boost energy and provide the body with the necessary nutrients to keep it going during Ramadhan.