Sun Life Malaysia Takaful Berhad and Al Rajhi Bank Malaysia signed an exclusive 10-year bancatakaful agreement that will see Sun Life Malaysia as the sole distributor of Family Takaful products and services to Al Rajhi Bank’s 150,000 customers nationwide.
Since its foray into the Malaysian insurance industry back in 2013, Sun Life Malaysia has been focusing on growing its core bancatakaful business through exclusive partnerships.
The partnership with Al Rajhi Bank is an extension of its multi-channel distribution strategy to reach out to even more Malaysians to ensure they are adequately protected and in support of the government’s objective to achieve an insurance penetration rate of 75 percent by 2020.
The partnership was formalised during a signing ceremony at Hilton Kuala Lumpur between Raymond Lew, chief executive officer, president and country head of Sun Life Malaysia and Steve Chen, chief executive officer of Al Rajhi Bank Malaysia.
“We are proud to be the partner of choice in this long-term relationship with Al Rajhi Bank.
“Our bespoke customised Family Takaful plans will be able to meet the protection and financial needs of Al Rajhi Bank’s customers and help them achieve lifetime financial security, which is in line with our business purpose,” said Lew.
“It is also my pleasure to announce that we already have two products made available at Al Rajhi’s branches nationwide, they are, Sinar Health Plan, a medical plan that provides hospital and health benefits and Sinar Baraqah, a Universal Takaful savings plan with a focus on helping clients save for Hajj while providing relevant protection,” Lew added.
“Sun Life Malaysia brings with them a wealth of experience and product innovation expertise and this unique collaboration represents a powerful opportunity for Al Rajhi Bank to expand on its continuous efforts to honour modern financial demands through innovative products which appeal to our target market,” said Chen.
“More importantly, through these Takaful products, we are able to extend peace of mind, mobility, convenience and added safety for our customers and their loved ones, besides contributing towards the growth of the Takaful industry in Malaysia,” Chen added.