Shell Lubricants Malaysia, through its market-leading Shell Helix brand of motor oil, has teamed up with Waze, the country’s most popular traffic and navigation app, to launch Asia’s first accident-prone spots alerts.
The collaboration between the two leading global brands is aimed at making the roads safer for drivers this coming Ramadan and Aidilfitri season.
From May 16 till July 15, 2017, a special alert from Shell Helix will pop up on Waze to remind drivers to be extra vigilant when their cars approach any of the 50 accident-prone spots across Peninsular Malaysia. The locations were identified based on historical accident data submitted by Waze users.
The alert to drive carefully when approaching an accident-prone spot is aimed at helping drivers, especially during the peak travel periods at the beginning of Ramadan; during and after Aidilfitri. The message will only be displayed when the car is completely stationary to avoid distracting the driver.
According to Shell Lubricants Malaysia and Singapore, Marketing Manager Alex Lim, the company is taking its road safety practices further through its smart collaboration with Waze so that drivers could take to the roads with less worry.
“Shell Malaysia has been synonymous with various road safety initiatives throughout our more than 125-year presence in Malaysia. This cooperation with Waze reflects our desire to take our commitment in road safety to the next level by engaging drivers in real-time,” he said.
Waze Malaysia Business Manager Edward Ling said that the accident-prone spots alert is a unique combination of two features in Waze – big data analytics, generated from a vibrant community of road users and the advertisement placement feature.
“Using the crowdsourced data contributed by Wazers, we have identified the top crash locations that reflect the real situations on Malaysian roads. We are delighted to work with Shell Helix to launch this initiative that reminds drivers to stay extra safe. By reducing crashes, we also reduce traffic jams and this benefits everyone,” he said.
During the pre-peak travel period, Shell Helix will also be running a special oil change promotion for Waze users and members of the public who catch its Aidilfitri video on YouTube or Facebook to remind car owners to service their cars before embarking on a smoother ‘balik kampung’ journey.
By presenting a unique promo code that will be flashed on the Waze app and also in the video, car owners will enjoy up to RM30 off when they bring their cars in for an oil change service at participating Shell Helix branded workshops and Shell retail stations’ Lubebay service outlets.