PIKOM announced recently the formation of the new E-Commerce chapter aimed at creating a vibrant E-Commerce ecosystem in Malaysia that is globally competitive.
The new chapter is a timely initiative as E-Commerce in Malaysia is at the cusp of incredible growth said PIKOM chairman Chin Chee Seong.
In their 2014 report “Lifting the barriers to E-Commerce in Asean”, AT Kearney stated that the online retail market in Asean 6 is worth US$7 billion with Singapore accounting for about 25 per cent of all online sales in the region at US$1.7 billion, followed by Malaysia and Indonesia each at about US$1.3billion.
With this new chapter, aptly named E-Commerce Malaysia, PIKOM will be the voice of the Commerce industry in Malaysia, said Chin. Its objectives will include promoting the Malaysian E-Commerce players through regional and global initiatives.
The chapter will also be the point of contact with the government on E-Commerce- related matters and play a role in increasing the awareness on the ease of online shopping. “With the advent of ASEAN Economic Community (AEC) in 2015 and the move towards a single market, it is ripe to take advantage of this huge market of over 630 million consumers,” he added. The new chapter will work closely with the National E-Commerce Council (NECC) and MDEC. The initiatives and programmes of the chapter will be aligned closely with the pillars of the National E-Commerce Roadmap Membership of this chapter will comprise E-Commerce merchants, marketplaces, payment providers, logistics and fulfillment players.
Members will be able to decide on activities for the chapter with PIKOM providing governance and secretariat support. The E-Commerce chapter will be headed by PIKOM Deputy Chairman Ganesh Kumar Bangah, who has extensive experience in the area of E- Commerce.