Kenanga Futures Sdn Bhd announced in Kuala Lumpur, its inaugural access into CME Group markets on its newly enhanced KDF TradeActive – the company’s trademarked real-time customised online trading solution.
Traders can now access both the U.S. and Malaysian listed derivatives on KDF TradeActive available on both desktop and mobile devices, giving customers easy access to real-time market data and flexibility to trade on-the-go.
CME Group, offers a wide range of global benchmarks across all major asset classes and CME Group represents the first foreign derivatives exchange that Kenanga Futures is accessing into.
“We continuously listen to our customers and respond to market demands closely.
“The inaugural access into CME Group markets on our newly enhanced KDF TradeActive™ is a testament to our values of prioritising our customers first,” said Azila Abdul Aziz, chief executive officer and head of Listed Derivatives, Kenanga Futures Sdn. Bhd.
She added the mobile penetration rate in Malaysia is growing and is among the highest in the region.
“According to the Internet Users Survey 2017 published by the Malaysian Communications and Multimedia Commission, 89% of Malaysians access the internet via smartphones and 42% of internet users carry out financial activities online.
“This represents an opportunity to mark the roll-out of our very own mobile application as part of our efforts in increasing the depth of our offerings to our clients,” she said.
KDF TradeActive facilitates the company’s both inbound and outbound business models with capabilities of system integration among a multitude of Financial Information eXchange protocol (FIX) compliant platforms.
The order management system enables clients to trade in real-time, monitors market price movements and incorporates trade execution strategies.
Its scalable technology will also provide potential connectivity with other global futures markets, in different time-zones and workflow efficiencies yet being fully compliant with the listed derivatives industry requirement and standards.
“We have seen an increasing number of Asian institutions participating on CME Group exchanges, and we are delighted to have Kenanga Futures to be part of this group,
“We look forward to working closely with Kenanga Futures to better address the needs of our growing client base in Asia, especially in Malaysia, as we bring the global derivatives marketplace to our mutual customers,”said Christopher Fix, managing director and head of Asia Pacific’s CME Group.
Azila, remarked the access into CME Group markets and introduction of their mobile app would hopefully capture and grow their customer base.
“Also to help build a smart derivatives trading community in Malaysia with a reliable access to a diverse range of futures listed on both CME Group and Bursa Malaysia Derivatives Berhad,” added Azila.
Kenanga Futures maintains its focus on business initiatives that are high impact, cost efficient, and rapidly executed while maintaining its customer-centric focus and compliance culture.