KUALA LUMPUR, 15 & 16 OCTOBER 2022: The month-long fashion phenomenon, MY Gaya Month that is taking place at Fahrenheit 88 from 6 October until 10 November, reached its highlight on the 15th and 16th October as the two-day fashion runway that was held at Fahrenheit 88 featured the sparkling creations of 20 local designer brands that showcased and highlighted the local rooting and innovative creativity of Malaysian products.
MY Gaya Month is a month-long campaign that is curated in conjunction with Kempen Beli Barangan Malaysia (KBBM) that was launched by the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP). The campaign is meant to create awareness on the quality of local products to compete with international brands, encouraging the sale of local products for national sustainability, while also creating new job opportunities at the same time.
Throughout the duration of MY Gaya Month, the event is divided into 3 parts namely brand emporiums to showcase all 20 participating brands, forum (panel discussion) and fashion runways (showcase). Over the weekend, the last and final segment of this campaign, which is the two-day fashion runways, took place at Fahrenheit88 featuring the following 20 local designer brands:
1. AD Fashion & Style
2. Anas Abdullah
3. AWEAR
4. BatikTEKTURA
5. Bujins
6. Evita MAIRESSE
7. GHADEEZ
8. Hasfitri
9. HIDA-YEAT
10. HOOR x S.Ash
11. Huda Hassan
12. IZWANI
13. JAY K
14. Kalima
15. Masterpiece by Masrina Abdullah
16. Maswira Majid
17. Nusantara Touch
18. Rebel
19. Spider
20. Three Little Ahmads
“The showcase within these two days is crucial to demonstrate the immense talent that our local designers possess in capturing the interest and attention of Malaysian fashion enthusiasts. This will further solidify the potential of gaining support for local products in comparison to international brands,” said YBhg. Dato' Rohaizi Bin Bahari, Senior Director of Distributive Trade and Business Sector, KPDNHEP.
On each day of the two-day showcase, there were 3 sessions that featured 3 to 4 separate designer brands for each session. Among the brands that were highlighted includes Masterpiece by Masrina Abdullah, a brand that aspires to capture the interest of batik lovers and appreciators, focusing on elegant simplicity, flowy & comfy patterns.
Apart from that, Three Little Ahmads is a children’s label that specialises in reversible and adaptive apparel for able-bodied children and adults, featuring designs that are functional and practical. Meanwhile, Rebel - founded by now-16 year old designer Ashlyn Nisha Gurupatham - is a non-profit social enterprise that’s meant to provide teenagers with a way to express themselves more freely.
“We at MBDA curated this campaign with the ambition to further elevate the Malaysian fashion industry and encourage the interest for local products, which ultimately will drive the ecosystem to be more supportive within the country and beyond. Many of us are already aware of the uniqueness of our craft, heritage and culture but not many would go above and beyond to choose local products over international brands,”said MBDA president, Rasta Rashid.
“Therefore, one cannot learn to love Malaysian-made products and support awareness campaigns if they don’t know why they need to support it. Our aim is to ensure that despite this being a one month campaign, the love for Malaysian made products continues long after this time period and is constantly instilled amongst all Malaysians,” she added.
The fashion emporium showcasing all 20 participating designers is ongoing at Atrium, Ground Floor, Fahrenheit88 Mall, Jalan Bukit Bintang until 10 November 2022. To learn more about MY Gaya Month, the designers and collections, you can click here or visit www.mbdamalaysia.com/my-gaya-month.
