Chip Hian Heng is the CEO of clickTRUE Malaysia

Here’s a fact you already know, organizational buying decisions are complex. Shaping your B2B sales and marketing strategies to make it past the organizational gateway and into the relationships with people making top-level decisions at a multinational corporation takes deep empathy.

The B2B buying process is a non-linear journey an organization takes to purchase from a B2B vendor for company growth.

Author: Gibu Mathew, VP and GM APAC, Zoho Corp

When data abuse is discussed, people immediately think of data breaches or data leaks. While data privacy and data security are interrelated, the two are not the same. Data breaches are easier to identify, and during the pandemic, Interpol found a surge in cybercrime and data theft throughout the Southeast Asia region. 

It is no surprise that findings from IDC note that Asia Pacific spending on security-related products has been increasing year after year, and would reach USD39 billion by 2025. Improving data security is always a good idea, but is merely scratching the surface of data privacy abuse, as the same tools to fight hacks cannot be applied for data privacy. 

By Dr Mohd Hafiz Ibrahim, Acting Managing Director of Cyberview

It is encouraging to see that our prime minister Datuk Seri Anwar Ibrahim, has unveiled the ‘Malaysia Madani’ or SCRIPT policy framework as the main thrust of his government, which underlined sustainability and innovation, as part of the government’s main focus areas.

The innovation focus area in the SCRIPT framework speaks of providing an environment for fostering creativity for Malaysians while providing the environment to do this with an infrastructure that can support the creation of better systems, products, ideas and processes. This resonates with Cyberview’s Living Lab proposition which provides a sandbox for creators and innovators focusing on piloting, validating and commercialising tech solutions.