Sunplay Marks 5th Year of “Sending Love & Care to the Ocean” with Coral Reef Rehabilitation Project in Pulau Pom Pom, Semporna

Sunplay, a leading sunscreen brand under Rohto-Mentholatum (M) Sdn. Bhd., proudly marks the 5th anniversary of its signature CSR initiative, “Sending Love & Care to the Ocean,” through a meaningful partnership with the Tropical Research and Conservation Centre (TRACC) to rehabilitate coral reefs in Pulau Pom Pom, Semporna.

This year’s initiative focuses on the installation of two large-scale 3D artificial reef structures and the restoration of over 420 coral fragments, building on last year’s successful planting of 400 fragments in Tioman Island.

Sunplay’s collaboration with TRACC—renowned for pioneering coral rehabilitation on sloping ocean beds—highlights the brand’s dedication to impactful, science-driven conservation efforts. These sloped seabeds, unlike flat terrains, are far more susceptible to sediment movement and instability, making restoration efforts significantly more complex. Pulau Pom Pom’s unique underwater landscape presents the ideal environment for TRACC to implement and study its innovative approach.

Each 500kg reef structure is constructed using cement and eco-friendly materials. Once deployed on the ocean floor, TRACC volunteers and local islanders carefully attach coral fragments, which are then monitored over time for survival and growth—contributing valuable insights to reef regeneration practices.

Coral reefs support more than 25% of marine life, yet they remain among the most endangered ecosystems due to climate change, pollution, and unsustainable fishing. Without intervention, their loss could lead to biodiversity collapse, diminished food security, and increased coastal vulnerability. Sunplay’s initiative represents a vital step in preserving ocean health for generations to come.

This project was made possible by a consumer-powered fundraising campaign, where RM1 from every Sunplay product sold at Watsons in July 2025 went directly to the cause. In total, RM40,000 was raised and donated to TRACC to bring this conservation effort to life.

“At Sunplay, we believe true wellness goes beyond skin deep—it extends to the health of our planet,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn. Bhd.

“Environmental responsibility isn’t just a choice—it’s embedded in the DNA of our brand. Through Sunplay, we strive to protect both people and the planet, and we’re proud to support TRACC’s groundbreaking work in coral reef restoration. This initiative not only rejuvenates marine ecosystems, but also empowers our customers to be part of something bigger—protecting nature with every purchase.”

This campaign aligns with the United Nations Sustainable Development Goal 14: Life Below Water, and builds on Sunplay’s previous partnerships, including its collaboration with Reef Check Malaysia in 2024, further cementing its commitment to preserving Malaysia’s marine ecosystems.

For more information about Sunplay’s “Sending Love & Care to the Ocean” initiative, visit Sunplay Malaysia’s official Facebook page.