Tune Talk Ignites Malaysia’s Youth Esports Revolution, Championing the Next Generation of Digital Dreamers
The energy is electric as CRIT & Tune Talk, Asia’s leading cloud-native telco, kicks off Season 4 of the ACS EDU TOUR — a nationwide esports phenomenon empowering young Malaysians to level up from players to professionals.
Now in its fourth consecutive year, the ACS EDU TOUR has grown into one of Malaysia’s most dynamic youth empowerment movements, uniting students from universities and colleges across the nation through the shared passion of gaming, creativity, and community.
Organised by CRIT Malaysia, the fourth edition doesn’t just celebrate champions — it creates them. The 2025 season introduces participants to real-world career pathways across Malaysia’s thriving digital economy, from game development and event production to broadcasting, project management, and marketing.
And this year, the stakes got even higher. In addition to a RM200,000 prize pool, CRIT has added a next-level twist: the champion team will earn a professional contract with CRIT, taking their game global. It’s a defining step in esports, turning Malaysian student gamers into professional athletes and proving what “Zero to Hero” truly means.
“At Tune Talk, we’ve always believed that esports are more than just games — it’s a culture, a career, and a catalyst for self-expression,” said Jill Yeap, Head of Marketing at Tune Talk. “We’re here to fuel that fire with real speed and no limits. Tune Talk has always gone beyond data and connectivity — we’re powering dreams, breaking barriers, and giving youth the platform to express and excel.”
Yeap added that the initiative also marks the continuation of the Tune Talk Youth Esports Programme, a long-term commitment to build Malaysia’s esports talent pipeline and make digital empowerment accessible, inclusive, and aspirational for all.
Echoing the sentiment, Joshua Lew, Co-Founder of CRIT Esports Malaysia said, “With Tune Talk’s support, we’ve been able to take the ACS EDU TOUR Season 4 to new heights — reaching more campuses and inspiring more young Malaysians than ever before. Together, we’re not just running a tournament, we’re building a movement that connects passion with purpose and turns players into professionals.”
As Malaysia’s fastest growing Mobile Network Operator, Tune Talk is redefining what it means to be a telco for the digital generation. Being the nation’s only fully cloud-native operator, Tune Talk brings together speed, agility, and innovation to deliver more than connectivity — it delivers empowerment.
Beyond the screen, Tune Talk’s commitment to empowerment extends into real-life protection. Reinforcing its promise of enabling and safeguarding Malaysians, the telco recently enhanced its built-in Personal Accident (PA) insurance coverage, offering up to RM150,000 protection at no extra cost for all Epik Plan users.
This initiative underscores Tune Talk’s belief that true connection goes beyond data — it’s about delivering real value, peace of mind, and protection to communities both online and offline.
Guided by its bold brand purpose, “Tune Up Your World,” Tune Talk is giving young Malaysians the freedom to express, create, and connect on their own terms. From cutting-edge 5G plans and gaming-centric rewards to purpose-driven initiatives like the ACS Edu Tour, Tune Talk is leading the charge in shaping a fast, fearless, and future-ready Malaysia.
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