11street (www.11street.my), one of the online marketplaces in Malaysia, is seeing a new revolution that will enhance the user shopping experience and make significant contributions to the digital economy in Malaysia by entering a strategic partnership with PUC Ventures Sdn Bhd.

This partnership aims to tap into a broader digital world with the ease of integration and interoperability across platforms that cater to the country’s growing e-commerce sector.

“As everything in our world becomes digitalised, there is a need for a stronger e-commerce ecosystem where a customer’s physical digital journey can be fully integrated.

“Businesses are pushed to ride the wave of this rapid industry expansion to ultimately grow their businesses at a larger scale for better profitability and presence.

“The online marketplace in Malaysia can certainly be expected to grow at a swift speed in the coming years and the revamped 11street is reiterating our commitment to further contributing to the digital segment in our future plans,” said 11street’s newly appointed chief executive officer, Cheong Chia Chou.

Upgrading the online shopping experience is more pertinent than ever with the growing user penetration and an internet penetration of 85.7 per cent amongst Malaysians.

11street’s goal is to create a seamless and integrated customer shopping experience as well as to emphasise business development for their sellers that will increase their capability and capacity of running their businesses.

Some of 11street’s key focus areas for the near future include their payment options where the revamped 11street will be implementing a variety of payment options including e-wallet services such as Boost and Presto that are both seamless and convenient to use.

Other options include the shopper’s experience where to enhance the site experience and address customers’ concerns in a timely manner, 11street will be rolling out a live chat function with in-house customer service for shoppers.

Other than that 11street will also improve their logistics as they improve their seller’s speed, cost and quality of the product deliveries.

11street will also be introducing a new mobile app with less hassle to make purchases with the growing array of payment options enabled within the app and the online marketplace is also looking into setting up an influencer and celebrity store that comes with product reviews for a holistic shopper experience.

11street will also look into O2O Commerce where they will also enable convenient e-voucher sales management for sellers as well as consumer-friendly and innovative methods of purchasing products online which include QR code purchases and redemption.

The online marketplace will also be re-launching official stores with enhanced features, look and feel to promote authenticity as well as supporting their sellers with after-sale service to draw in long-term customers.

11street will also add the Micro Social influencers feature which will help boost promotional outcomes and create an effective promotion and rewards channel for sellers and businesses by leveraging on the community of micro social Influencers.

Global Trade 11street will support their sellers by taking measures to evolve into a hub for overseas buying and selling through cross border trade which will boost SME growth while introducing these sellers to a world of opportunities.

“We are really looking forward to the next phase of our growth and transformation as it focuses on continuously providing more benefits to both our customers and sellers.

“We want our customers to have the best possible experience when shopping with us and purchasing from highly efficient and trusted merchants.

“We are also dedicated to providing support to local sellers through development programs and upgrades to our system that will make running their businesses even smoother,” said Cheong.

“This is a significant beginning for us and we’re excited to explore and push boundaries in e-
commerce to better contribute to our digital economy,” he added.

11street is kicking off their next phase with the launch of their Sayangi Malaysia campaign that promises exclusive deals and giveaways from August 6 to September 30.

With the support of brands such as Abbott, Chicco, Dale & Cecil, Dettol, Mamy Poko, Mead Johnson, Nestle, Samsung, Senheng, Skechers, Super and Watsons, 11street customers can look forward to buy 1 free 1 deals and flash deals below RM61 on the online marketplace.

Not only will shoppers also have the benefit of product discounts of up to 88 per cent and free shipping for all but 11street is also offering them a holiday and travel deals that are not to be missed out on.

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