KUALA LUMPUR, 11 May 2023 – Taking care of the signs of skin ageing in the early stages can help slow down anti-aging process. The all-new ALIA Retinol Anti-Aging skincare range is designed to fulfil this promise. It targets individuals who want to enhance their skin's appearance by promoting collagen production, visibly reducing the appearance of fine lines, wrinkles, and uneven skin tone and texture.
“Watsons is committed to meeting every customer's needs by providing innovative products. We offer a diverse range of products carefully selected for individuals of all age groups. With the introduction of ALIA Retinol Anti-Aging, we believe it offers the essential boost for maintaining skin health” said Caryn Loh, Managing Director of Watsons Malaysia Infused with Hyaluronic Acid, along with Vitamins B3, C, and E, this dermatologically tested skincare range effectively combats premature signs of aging. It not only brightens the skin but also provides long-lasting hydration, resulting in a smoother, firmer, and more youthful complexion.
The ALIA Retinol Anti-Aging range offers a comprehensive five-step skincare regimen, including cleansing, toning, serum application, moisturizing cream, and eye cream. The ALIA Retinol Anti-Aging Facial Cleanser (100ml) efficiently purifies and deeply cleanses the skin, effectively removing makeup and impurities. Meanwhile, the ALIA Retinol Anti-Aging Essence Toner (150ml) rebalances and rejuvenates the skin byeliminating excess oils. Infused with Pentavitin, this toner has been proven to moisturize, restore, and protect the skin against dehydration.
The hero products of the ALIA Retinol Anti-Aging range that complete the skincare regimen are the ALIA Retinol Anti-Aging Intensive Serum (30ml) and the ALIA Retinol Anti-Aging Firming Cream (50ml).
The ALIA Retinol Anti-Aging Intensive Serum is a powerful serum enriched with Swiss Apple Stem Cell and Tripeptides. It works tirelessly to enhance the vitality of skin cells, promoting the production of collagen, elastin, and hyaluronic acid. By doing so, it effectively improves skin firmness, allowing it to reach new levels of elasticity.
On the other hand, the ALIA Retinol Anti-Aging Firming Cream focuses on restoring skin elasticity from within. It deeply moisturizes the skin, resulting in a revitalized and radiant complexion. By replenishing moisture and nourishing the skin, this cream helps to improve the overall appearance and texture of the skin.
Together, these hero items from the ALIA Retinol Anti-Aging range provide an intensive and effective skincare experience, promoting firmness, elasticity, and a youthful glow.
The last steps, the ALIA Retinol Anti-Aging Youth Firming Eye Cream (15ml) works specifically to rejuvenate the delicate eye area. This cream focuses on smoothing out wrinkles and plumping the skin around the eyes, resulting in an age-reversing effect. By targeting fine lines and wrinkles, it helps to restore a youthful appearance and promote a more vibrant and refreshed look.
Caryn added, "We have great confidence that this new ALIA range will effectively cater to the needs of our customers across the country, particularly those seeking to enhance their skin through collagen production to combat the signs of aging."
The ALIA Retinol Anti-Aging range is now available at all Watsons stores nationwide ranging from RM21.90 to RM59.90. To celebrate its launch, an introductory promotion is being offered with a 10% discount on the range.
On top of that, the ALIA brand offers a wide range of products across different categories to cater to the needs of the sophisticated modern woman. This includes skincare, cosmetics, personal care, and fragrance items. The ALIA brand strives to strike a balance between affordability and trendiness, ensuring that their products are accessible to a wide range of customers while maintaining a reputation for trust and reliability.
For more information on ALIA, visit https://www.watsons.com.my/ALIA & Alia Instagram page at http://www.instagram.com/alia.malaysia
