BloomThis, Malaysia's premier on-demand gifting e-commerce platform, proudly announces the opening of its latest retail store located at its headquarters in Petaling Jaya. Celebrating its eighth year in business, BloomThis continues its growth trajectory by venturing into physical retail, offering customers convenient on-the-go purchases and an immersive customer experience. The launch of this retail space marks a pivotal moment in BloomThis' expansion strategy, as it strives to further elevate the brand experience for its community of Bloomies, partners and other stakeholders.
As BloomThis expands its presence beyond the digital realm, the new retail space signals the company's commitment to cultivating a sense of togetherness for its community and providing a humanised touch in an increasingly digitised world. The launch of this retail space aligns perfectly with BloomThis' vision in redefining the art of gifting and floral arrangements through tailored and personalised experiences for its customers.
Giden Lim, Co-founder and CEO of BloomThis said, ”Having thrived in the e-commerce landscape, we recognise the importance of engaging with customers on a personal level. The retail space signifies our mission to establish a deeper connection with the community and further elevate their experiences with BloomThis.”
This is echoed from the recent launch of its first retail presence in partnership with KPJ Healthcare in March, which signifies BloomThis’ commitment to diversify its distribution channels and deliver exceptional product experiences while catering to the changing consumer behaviour, particularly after COVID-19. This strategic business plan will see BloomThis expanding its investment beyond the present e-commerce portfolio by adding additional retail outlets in the near future to strengthen the company’s market presence and reinforce its commitment to meet the customers’ needs and preferences in various locations.
Recently recognised as one of Endeavor Malaysia’s companies, the company aims to leverage its new physical retail store to drive sales and expand its customer base, fueling further expansion and development for BloomThis. The objective is to achieve a two-fold increase in sales while fostering future growth.
“In addition to providing customers with a delightful shopping experience, our new retail location will feature its own unique offerings. It has been carefully designed to exude elegance and style, and will serve as a physical manifestation of BloomThis' commitment to providing exceptional customer experiences.”
"After navigating through the challenges of the COVID-19 pandemic, we recognise the value of human connection and want to provide our customers with a space where they can explore our offerings firsthand and experience the magic of BloomThis”, he added.
In addition to showcasing BloomThis' signature designs, the retail space will also serve as a platform for collaboration and community engagement. The company plans to host a series of workshops and events, inviting customers to unleash their creativity and learn from expert florists.
