Kuala Lumpur, 22 January 2024 – Welcoming the arrival of the Lunar New Year, Sungei Wang Plaza is delighted to reveal its festive campaign theme, “Rising Dragon: Celebrating Spring Prosperity”. This 38-day celebration, happening from now until 25 February 2024, promises an immersive experience filled with festivities, shopping, and cultural delights.
Embark on a journey to embrace the essence of the season as the mall has undergone a mesmerizing transformation, adorned with vibrant blossom flowers and elegant bamboo accents. The centrepiece of this enchanting spectacle is the impressive 27-foot-high 3D Rising Dragon statue at our Centre Court, symbolizing prosperity in this zodiac year. Explore the hanging Red Chinese Lanterns at every corner of our mall, symbolizing good fortune, and cross a decorative bridge that welcomes you to the world of Chinese New Year delights. Sungei Wang Plaza creates an inviting atmosphere, welcoming every shopper to join in celebrating the Year of the Dragon.
The Chairman of Sungei Wang Plaza Management Corporation, Ms. Michelle Siew said “The "Rising Dragon: Celebrating Spring Prosperity" campaign at Sungei Wang Plaza reflects our dedication to providing the ultimate experience for our shoppers. This Chinese New Year, we have curated a festive ambience, complete with a bustling Chinese New Year Market, enchanting decorations, delightful redemptions, and engaging activities that embody the spirit of this auspicious season.”
Sungei Wang Plaza is delighted to present "Rising Dragon: Celebrating Spring Prosperity" with Magnum as the Main Sponsor. Ms. Michelle Siew, Chairman of Sungei Wang Plaza Management Corporation, expressed appreciation for Magnum's continuous support in cultural, tourism, and social responsibility endeavors over the years. She affirmed Sungei Wang Plaza's commitment to offering a platform for individuals from diverse cultural backgrounds to come together, exchange ideas, and partake in the various festival celebrations that showcase Malaysia's rich heritage.
GRAND LAUNCH OF RISING DRAGON: CELEBRATING SPRING PROSPERITY
Grand launch of the “Rising Dragon: Celebrating Spring Prosperity” was successfully officiated by Yang Berhormat Tuan Fong Kai Lun, Member of Parliament Bukit Bintang and Ms. Michelle Siew on 19 January 2024 at 3.00 pm with a series of spectacular awards-winning Chinese Drumming and Acrobatic Lion Dance performances as well as a Yee Sang Tossing with media friends and guests. Additionally, special guests Amy Chan, Ricky Lim, Meeki, and Henn engaged with the audience to generate awareness and promote the forthcoming "Let’s Celebrate CNY Concert 2024" scheduled for February 19. The launch concluded successfully with the award-winning face-changing performance as well as a special Chinese New Year song “NeNeNeBuBu”, performed by Estelle and Xiaojiu, a well- known uncle and niece group.
CHINESE NEW YEAR MARKETPLACE
Get ready for the Chinese New Year with a delightful pre-CNY shopping experience at our special festive marketplace, spread across both sides of Centre Court and the Main Entrance Foyer. Explore a diverse selection of traditional and modern items, from tea and decorative pieces to cookies, dried meats, leather goods, accessories, cheongsam, perfumes, and more. Don't miss the opportunity to fulfill all your festive needs at one place.
CHINESE NEW YEAR HAPPENINGS
Immerse yourself in the joyous atmosphere with a lineup of exciting events and activities throughout the campaign period. From cultural performances including lion and dragon dance performances to talent showcases such as singing competition, ukulele performance, kids and teens modeling workshop and fashion show, there will be something for everyone to feel and enjoy the Chinese New Year vibe. Also, spot God of Prosperity during the first three days of Chinese New Year and receive your good fortune for the year from him. In addition, Chinese New Year artists album meet and greet including Angeline as well as Nick Chung and Stella Chung, will be happening during the campaign.
CHINESE NEW YEAR REDEMPTIONS
To express our gratitude for continued support, we are offering exclusive redemptions for our shoppers. With a minimum spend of RM188, shoppers can redeem a set of Year of Dragon Red Packets in a maximum of TWO (2) accumulated receipt. For those who spend a minimum spend of RM388, can redeem a Spring Prosperity Flower Shaped Dessert Bowl set in a maximum of TWO (2) accumulated receipt. These redemptions can be redeemed at the Customer Service Counter on the Ground Floor and is subject to terms and conditions.
Additionally, we would like to thank our event partners namely Fingerstar Talents Academy, Wai Ming Entertainment, Famous Brands Malaysia, Persatuan Pencinta Muzik Ukulele Malaysia (PPMUM), Move Production and Ferris Music for their invaluable support and being an integral part of “Rising Dragon: Celebrating Spring Prosperity” campaign success.
“I would like to take this opportunity to express that Sungei Wang Plaza is honoured to be awarded as the Leading Brand in Strata Title Mall in The Asean Master Class Award 2023 and I would like to thank all owners as well as tenants for your continuous support in making this possible. We hope this will be a memorable Chinese New Year celebration for all” said Mr. Joseph Teo, Centre Manager of Sungei Wang Plaza.
For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.
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