Malaysia Techlympics 2025 aims 1.7 Mln participants nationwide
Malaysia Techlympics 2025 has officially kicked off, aiming to engage 1.7 million participations nationwide and will extend its reach to international participants in a Science, Technology, and Innovation (STI) competition.
This enculturation programme organised by the Ministry of Science, Technology and Innovation (MOSTI) through the Malaysian Bioeconomy Development Corporation Sdn Bhd (Bioeconomy Corporation), an agency under MOSTI and as strategic partner, focuses to promote interest, instil a strong STI culture among students and youth, and helping to shape a future-ready generation.
Open to participants aged 7 to 30, the competition will be carried out in phases, starting at the school level, continuing with zonal screenings across six main regions and progressing to the National Finals, which is scheduled to take place in November. The competition format combines practical challenges, real-world technology exposure and experiential learning.
The initiative also includes inclusivity, an effort on widening access and equity by reaching underserved communities and remote areas through targeted outreach initiatives. Additionally, teacher training sessions will also be conducted to equip educators with knowledge of current technologies to integrate and can be embedded into daily education to help bridge the educational gap nationwide.
The launch of Malaysia Techlympics 2025 marks a pivotal step in nurturing future-ready talent and driving a culture of innovation that will shape the nation’s STI landscape for generations to come.
Recognising the crucial role of Artificial Intelligence (AI) in the future economy, Malaysia Techlympics 2025 will introduce more AI-focused competitions and activities, encouraging future generations to explore and develop expertise in this critical field.
Additionally, several selected competitions offer opportunities and exposure for students to gain global exposure and represent Malaysia on the world stage. Aligned with national and global priorities through support for the National STI Policy 2021–2030 and the Malaysia MADANI vision, Malaysia Techlympics aims to build high-impact local technological capacity.
To learn more about Malaysia Techlympics 2025, visit techlympics.my or follow Malaysia Techlympics on social media @mytechlympics.
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KUALA LUMPUR, 03 June 2025 — XOX BHD is turning vision into reality as it hosted 4U Institute Taiwan’s distinguished delegation on 29 May 2025 — a powerful meeting of minds focused on leadership, transformation, and the future of business. XOX Managing Director Datuk Kenneth Vun didn’t just share plans — he unveiled a bold new future where XOX is no longer just a telco. Instead, it’s becoming a digital powerhouse, unlocking new revenue streams and shaping an integrated lifestyle ecosystem that spans property, fintech, digital media, and e-commerce.
KOREA’S BELOVED BAKING SENSATIONS : TOUS LES JOURS OPENS NEW
LOCATIONS IN SUNWAY PYRAMID AND SUNWAY VELOCITY
Malaysian fans of delectable K-inspired baked goods will be delighted to hear that Tous Les Jours, the globally recognised bakery-café, is making a highly anticipated with the opening of two new outlets. These openings mark the first stores launched in Malaysia following the signing of a master franchise agreement with SEH Food, part of Stream Empire Holdings, in January 2025. Tous Les Jours is set to once again offer its exquisite fusion of pastries, cakes, and breads at prime locations: Sunway Pyramid and Sunway Velocity.
Translating to "Every Day" in French, Tous Les Jours lives up to its name by offering a delightful array of treats crafted with premium ingredients and baked fresh in-store daily. Malaysians can soon experience the unique charm of this beloved brand, widely celebrated as a leading K-bakery brand that blends contemporary Korean flavours with local preferences.
The first of the two new locations will open its doors with a grand opening at the vibrant Sunway Pyramid on 4 June 2025, followed by Sunway Velocity on 14 June 2025. These strategic locations underscore Tous Les Jours’ ambition to establish itself as the premium go-to bakery-café in Malaysia, catering to the nation’s strong appreciation for Korean culture and its growing appetite for exceptional bakery experiences.
Step into a Tous Les Jours outlet and be immediately greeted by a tempting scent of freshly baked delights. Indulge in a wide variety of breads, lovingly made with authentic recipes, ranging from classic European loaves to delicate pastries and savoury options perfect for any time of day. For special occasions or a sweet treat, the cakes boast homemade-style designs, ideal for gifting and celebrations. Discover an array of delectable desserts, including baked tarts, sweet breads, and individual cake slices. Offering a convenient and wholesome choice for busy individuals, Tous Les Jours will feature a range of light meals showcasing their signature breads thoughtfully curated with fresh fillings and vegetables. Complement your baked goods with a selection of aromatic coffee and specialty beverages, carefully crafted to perfectly pair with the sweet and savoury offerings.
Jaclyn Tan, Chief Marketing Officer of Stream Empire Holdings, expressed her enthusiasm, stating, "It's with immense excitement that we open the doors to not one, but two new Tous Les Jours havens right here in Malaysia! These first openings since our partnership announcement in January are a testament to our heartfelt desire to share the art of Korean inspired baking with all of you. Each store, in Sunway Pyramid and Sunway Velocity, is a place where we've poured our passion into creating truly special, freshly baked delights. We can't wait to welcome our patrons and share the warm, inviting experience that Tous Les Jours is all about."
Adding to this sentiment, Jeong Soo Won, Region Head of Southeast Asia of CJ Foodville commented, "It's fantastic to see Tous Les Jours re-engaging with the vibrant Malaysian market through these two exciting new locations. The speed at which these openings have been realised speaks volumes about the strength of our partnership. We at CJ Foodville are confident that Malaysians will warmly welcome back the unique flavours and inviting experience that Tous Les Jours is known for, and we are thrilled to support this expanded presence. "
Malaysians are invited to experience the freshly baked happiness that Tous Les Jours offers. Mark your calendars for the grand openings at Sunway Pyramid on 4 June 2025 and Sunway Velocity on 14 June 2025 and prepare to embark on a delightful journey of modern Korean-inspired bakery flavours.
Stay up-to-date with the latest offerings from Tous les Jours in Malaysia, visit @touslesjours_my on Instagram, and Tous Les Jours MY on Facebook.
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SIGNATURE MALAYSIA LAUNCHES
LARGEST-EVER HOME & LIVING SHOWCASE
Brand sets sights on Malaysia Book of Records and unveils ambassadors
Signature Malaysia, the nation’s leading total home and living solutions provider, today officially launched Signature HomeFest 2025, a bold, seven-weekend lifestyle campaign to homeowners across the country.
Held at the Signature Malaysia Flagship Store in Kota Damansara, the launch also marked the beginning of Signature Malaysia’s attempt to enter the Malaysian Book of Records for the Biggest Home and Living Showcase Campaign held in Malaysia. At the event, Amelia Henderson was also unveiled as Signature Malaysia’s Brand Ambassador and Datuk Chef Wan as Signature Malaysia’s Celebrity Chef. Both personalities will play key roles in bringing the brand’s vision to life.
In addition, Signature Malaysia unveiled its latest design concept, Soft Minima, a warm and refined approach to minimalism that sets the tone for the brand’s evolving design philosophy.
The Signature Malaysia Flagship Store will also unveil curated brand zones by CrownLivin, Baagus, Floor+, and Rubine, alongside showcases from over 100 home and living brands, offering Malaysians a fully immersive and inspiring home transformation experience.
Speaking at the launch, KS Lau, Group CEO of Signature International Berhad, “Signature HomeFest 2025 is more than a campaign, it is our way of sharing Signature Malaysia’s design values with Malaysians. As a total home and living solutions provider, we want to walk alongside our customers throughout their entire home journey. That means not only offering great products, but also building experiences, offering expert guidance, and creating design concepts that reflect the way people live today.”
He went on to explain how this vision is brought to life through the brand’s latest design philosophy, “Our new concept, Soft Minima isn’t about having less; it’s about living more intentionally. This new concept invites nature in, using gentle textures, warm palettes, and thoughtful layout planning to support well-being and create a true sense of sanctuary at home.”
Spanning every weekend from 4 June to 20 July 2025, Signature HomeFest 2025 will take place in Signature Malaysia showrooms nationwide, with key exhibition hubs in Johor, the Klang Valley, and Ipoh.
As part of the campaign, Signature Malaysia has curated an expansive calendar of activities across Malaysia:
Brand Day Line-up
21–22 June – CrownLivin & Baagus
28–29 June – Panasonic & Rubine
19-20 July- Signature
Event Line-up
27–29 June – Pop-Up Exhibition @ Homefair JB
4–6 July – Pop-Up Exhibition @ HOMEs Sunway Pyramid Convention Centre (SPCC)
4–6 July – Outdoor Canopy Sale @ Signature Lifestyle Gallery, Rimbayu
10–13 July – Pop-Up Exhibition @ HOMEX, Stadium Indera Mulia, Ipoh
11-13 July- Outdoor Canopy Sale @ Signature Lifestyle Gallery, Setia Alam
In line with Signature Malaysia's collaborative efforts, special promotions have been crafted for loyal Astro subscribers and RHB cardholders during HomeFest 2025:
Both offers are valid with a minimum spend of RM10,000 on customised built-in cabinets or home furniture (including kitchen cabinets, wardrobes, TV cabinets, sofas, dining tables, and mattresses). Terms and conditions apply. Offers valid nationwide from 4 June to 20 July 2025.
Malaysians are invited to experience the full campaign by visiting their nearest Signature Malaysia showroom or participating in any of the events nationwide.
For more information, visit www.signature.my/homefest2025 or follow Signature Malaysia on Facebook, Instagram, TikTok via @signaturemalaysia and Xiaohongshu via @signaturemy.
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AYS Developers breaks a Guinness World Record for the World’s Largest Real Estate Training Session in Dubai
AYS Developers, one of the region’s fastest-rising names in luxury real estate, has officially made history. AYS Developers, in partnership with Dr. Nour ElSerougy, widely known as the Eagle of Real Estate, the Innovation Experts Real Estate Institute, and Al Safi Bank, successfully hosted the world’s largest real estate training session, setting a new Guinness World Record at the Grand Hyatt Conference & Exhibition Centre in Dubai.
The event welcomed over 2500 attendees, each registered with individual QR codes and monitored on-site by official Guinness World Records adjudicators. Taking place from 11:45 am to 12:45 pm, the session focused on mastering off-plan sales strategies - particularly in high-growth areas such as Dubai Islands, where AYS Developers are actively expanding their footprint.
The historic session was led by Dr. Nour ElSerougy, widely recognised as the Eagle of Real Estate, and hosted by renowned broadcaster and entrepreneur Kris Fade; the event was a high-energy convergence of knowledge, community spirit, and investment insight. Attended by senior government authorities and prominent real estate stakeholders from across the region, the session concluded with a dynamic panel discussion on the future of Dubai real estate, featuring industry leaders including Sonia Waters - Head of Sales at AYS Developers; Ismael Al Hammadi - Founder and CEO of Al Ruwad Real Estate and Biznet Consulting;Nazish Khan - Chief Operating Officer of FIDU Properties; Loai Al Fakir - Chief Executive Officer - Provident, Denis Donovan - President Reelly AI, Spencer Lodge - Award-winning podcast host & business strategist and Dr. Nour ElSerougy.
AYS Developers has quickly earned a reputation for delivering premium lifestyle developments that combine smart living, sustainable design, and long-term value. Known for using top-tier European brands, smart home technology, and world-class amenities, AYS sets itself apart through a commitment to timeless quality—and a client-first approach that extends well beyond handover. The developer is all set to launch its series of ultra-luxury projects worth a Billion Dirhams under its prestigious Heritage Collection in the city’s most coveted location – Dubai Islands.
These upcoming projects by AYS in Dubai Islands are a prime example of its vision in action. They will be part of Dubai’s 2040 Urban Master Plan, which focuses on sustainable urban expansion, quality of life, and dynamic tourism growth. With over 80 hotels, world-class wellness hubs, and a strong infrastructure pipeline, Dubai Islands represents a next-generation opportunity, and AYS Developers is poised to lead it.
The event took place in collaboration with Al Safi Bank, the first Islamic bank established within the Astana International Financial Centre (AIFC), offering Sharia-compliant financial services to international clients. The bank specialises in cross-border transactions, foreign exchange operations, ethical banking solutions, and innovative money services tailored for a global audience.
Yulia Loshchukhina, CEO of AYS Developers, said "We don’t just build homes; we build legacies. Breaking a world record is symbolic of how we think: bold, forward-looking, and grounded in real impact. It’s a surreal feeling to have achieved something so monumental, we’re proud to champion education, innovation, and investment in Dubai through this landmark event."
Echoing this sentiment, Sonia Waters, Head of Sales at AYS Developers, added “This achievement is a testament to what happens when vision meets action. Seeing thousands of industry professionals united by a shared commitment to excellence was truly powerful. At AYS, we’re not just selling properties: we’re shaping the future of real estate in Dubai, one bold step at a time."
Dr Nour ElSerougy, Real Estate Mentor and Host of the Training Session commented “Hosting this session was about more than setting a record; it was about creating a legacy of education. We brought together a community of professionals passionate about growth, and I believe this moment will mark a turning point for the industry in the region.”
Meanwhile, Mohammed Mousa, CEO of Innovation Experts Real Estate Institute remarked “What began as a bold vision has now become a historic milestone. Breaking the record was never just about numbers — it was about igniting a global movement in real estate education. From the heart of Dubai, we’ve shown what’s possible when passion, purpose, and people come together. This achievement is a testament to what our industry can accomplish when we dare to aim higher.”
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Malaysian Brothers Win Best Young Inventors, Launch AI Startup with Google
Two Malaysian primary school students made national headlines by winning gold and the Best Young Inventor Excellence Award (Primary Level) at the World Young Invention Exhibition in recent International Invention, Innovation, and Technology Exhibition 2025 (ITEX 2025)
The brother, Mohammad Parsa Parhizkar (12) and Mohammad Rohan Parhizkar (9) from Sekolah Kebangsaan Putrajaya Presint 8-1 clinched the prestigious “Best Young Inventor Excellence Award (Primary Level),” outshining 144 participants from 55 national and international schools across Malaysia.
The invention won a gold medal under the World Young Investors Exhibition category and received Best Young Inventor award (Primary Level).
Their innovative project, Minedu AI – an Intelligent Minecraft Learning Assistant, seamlessly integrates Artificial Intelligence into Minecraft to transform the game into a powerful educational platform aligned with Malaysia’s primary school syllabus. This invention empowers students to learn Science, Biology, Geography, and more—through interactive AI-driven gameplay.
Backed by Google Malaysia, the brothers went beyond and launched their own company, Minedu AI, becoming among Malaysia’s youngest business founders. Their solution is already earning income by licensing the plugin and offering AI training workshops for students.
“We love Minecraft and want to make learning fun, not boring,” said Rohan. Parsa added, “With AI, we can help every child learn better while enjoying the game they already love.”
Their plugin observes player actions in-game and uses an intelligent chatbot powered by Google’s Gemini AI, to teach and test students through real-time, personalized feedback. It’s currently being deployed in pilot projects at schools interested in edtech innovation.
The victory at ITEX 2025 places the Parhizkar brothers on a national pedestal of youth innovation and reinforces Malaysia’s potential to cultivate young digital talents.
For more information on Minedu AI, please visit https://mineduai.my/
https://www.instagram.com/reel/DJ85G4Ayba2/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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DUBAI, United Arab Emirates, June 3 (Bernama) -- Falcon Luxe, the private charter division of Falcon, part of Alex Group Investment, announces the availability of block hours private jet flight access.
The concept is simple: clients pre-purchase a set number of flight hours and draw from them as needed, enjoying priority access to Falcon’s fleet. With block hours, there’s no need to request a quote for every flight or deal with repetitive booking procedures.
Block hours are increasingly popular for individuals and organisations seeking a practical, reliable way to fly. They are especially useful for companies arranging frequent flights, offering a smarter alternative with cost transparency and guaranteed availability.
Falcon Luxe’s block hours bring simplicity and convenience. Clients know what’s included, when they can fly, and receive consistent support every time they travel.
“Today, people want flying to be simple,” said Mr. Sultan Rashit Abdulla Rashit Al Shene, Founder & Chairman of Alex Group Investment. “Block hours are our way of making that happen. You don’t have to think about availability, pricing, or paperwork every time. You just fly when you need to, and it works.”
Falcon Luxe continues to adapt its services to meet the evolving expectations of travelers, delivering flexible private jet travel solutions that simplify the way people fly.
For more information about Falcon Luxe fleet please visit Falcon Luxe | Our fleet - Falcon
About Falcon
Falcon is a premier aviation service provider, offering a one-stop-shop for all your aviation needs.
Discover more at flyfalcon.com, Instagram
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 3 June 2025 - Kenanga Investors Berhad ("Kenanga Investors") has announced the launch of the Kenanga Alternative Series: Global Real Assets Fund ("KASGRAF"), a new addition to its Kenanga Alternative Series ("Series"). The KASGRAF is an open-ended retail fund designed to achieve steady growth by diversifying investments across global real assets through carefully selected exchange-traded funds ("ETFs").
From left: Ho Seng Yee, Executive Director of GAX MD; Ronnie Tan, Managing Director & Chief Executive Officer of GAX MD; Datuk Wira Ismitz Matthew De Alwis, Executive Director & Chief Executive Officer of Kenanga Investors; Tan Sri Dr Munir Majid, Chairman of GAX MD; Matthew Stuart-Box, Chief Investment Officer of GAX MD & Money Design; Ranjit Singh Gill, Director & Head of Product & Market Development of Kenanga Investors.
The Fund's ETF exposure is managed by GAX MD Sdn Bhd ("GAX MD" or "External Fund Manager"), which employs sophisticated algorithms and advanced investment models to ensure precise and effective management of global real assets. GAX MD is also the creator of MYTHEO, a digital investment management platform launched in Malaysia since 2019.
"The introduction of the KASGRAF enables Kenanga Investors to provide investors with enhanced growth opportunities through well diversified, global investment strategies. Amidst the complex economic landscape of today, the value of physical assets such as real estate, commodities and precious metals often appreciate, enabling investors to maintain the real value of their wealth. By integrating real assets into our portfolios, we offer our investors a robust hedge against market uncertainties and a means to achieve steady returns due to its sustainable growth potential", said Datuk Wira Ismitz Matthew De Alwis, Executive Director and Chief Executive Officer of Kenanga Investors.
"Our partnership combines Kenanga Investors' extensive asset management expertise with GAX MD's advanced quantitative modelling capabilities, creating a strategy based on a systematic, data-driven and cost-efficient approach to portfolio construction that optimises performance while strengthening diversification and risk management", he elaborated.
KASGRAF aims to achieve a steady growth of investment assets and realise stable income, making it an ideal choice for investors with medium-term investment horizons. The fund's core strategy involves investing primarily in ETFs linked to a diverse array of real assets. This includes sectors such as real estate, precious metals and commodities. By diversifying across these areas, KASGRAF helps to mitigate risk while enhancing the potential for returns. The Fund is available for subscription in MYR with a minimum initial investment amount of RM1,000.
"We are excited to partner with Kenanga Investors in bringing our advanced proprietary algorithms to a wider audience. ETFs allow investors to access a diverse range of asset classes including real estate, commodities and precious metals, without the high costs and complexities of direct ownership. For optimal selection, the Fund's strategy follows a rigorous screening process based on key factors such as liquidity, expense ratios and tracking efficiency. By combining data-driven analysis with a structured ETF selection process, the strategy maximises efficiency while maintaining flexibility to adapt to evolving market conditions. At GAX MD, we are excited to contribute to the success of KASGRAF and its investors, empowering them to navigate the complexities of the market with confidence", said Ronnie Tan, Managing Director and Chief Executive Officer of GAX MD.
The launch of the Series aligns with Kenanga Investors' longstanding goal of offering diverse investment solutions to meet investors' varying needs/objectives. In addition to KASGRAF, the Series also includes the Kenanga Alternative Series: Income Opportunities Fund and Kenanga Alternative Series: Islamic Global Responsible Strategies Fund. Each fund offers unique benefits, allowing investors to diversify and hedge their portfolios according to their needs. This commitment to innovative products has earned the firm recognition for its expertise in alternatives investments. This year it received the Malaysia Best House for Alternatives award from Asia Asset Management's 2025 Best of the Best Awards for the sixth time.
For more information about Kenanga Investors, please visit www.kenangainvestors.com.my.
Kenanga Investors Berhad 199501024358 (353563-P)
We provide investment solutions ranging from collective investment schemes, portfolio management services, alternative investments, as well as wills and trusts for retail, corporate, institutional, and high net worth clients via a multi-distribution network.
The Morningstar Awards 2025 has recognised the Kenanga Blue Chip Fund as Best Malaysia Large-Cap Equity Fund. The Bursa Excellence Awards 2024 awarded KIB's exchange-traded funds' arm, Eq8 Capital Sdn Bhd with the Special Award – Thought Leadership for launching Eq8WAQF, the world's first Waqf-featured Exchange Traded Fund. Introduced under a newly established category, the award highlights innovations that are reshaping the investment landscape.
At the LSEG Lipper Fund Awards Malaysia 2025, KIB received awards for the Kenanga DividendEXTRA Fund ("KDEF") under the Best Equity Malaysia Diversified – Malaysia Funds over 3 years, Kenanga Malaysian Inc Fund ("KMIF") under the Best Equity Malaysia Diversified – Malaysia Provident Funds over 10 years, Kenanga Balanced Fund ("KBF") under the Best Mixed Asset MYR Balanced – Malaysia Provident Funds over 10 years, Kenanga Managed Growth Fund ("KMGF") under Best Mixed Asset MYR Flexible – Malaysia Provident Funds over 10 years, and Kenanga SyariahEXTRA Fund ("KSEF") under the Best Mixed Asset MYR Balanced – Malaysia Islamic Funds Awards over 10 years.
The Hong Kong-based Asia Asset Management's 2025 Best of the Best Awards awarded KIG under the following categories, Malaysia Best Impact Investing Manager, Best Impact Investing Manager in ASEAN, Malaysia Best Equity Manager, Malaysia CEO of the Year (Co-Winner), Malaysia CIO of the Year, Malaysia Best House for Alternatives, Malaysia Best ESG Engagement Initiative, Malaysia Fund Launch of the Year, and Malaysia Best Retail Asset Management Company.
The FSMOne Recommended Unit Trusts Awards 2024/2025 has awarded the Kenanga Growth Fund Series 2 with the "Sector Equity – Malaysia Focused" award for the third consecutive year since 2022. We were also recognised at The BrandLaureate BestBrands Awards 2024 - Brand of the Year under the category Wealth Management & Investment Solutions. For the eighth consecutive year, KIB was affirmed an investment manager rating of IMR-2 by Malaysian Rating Corporation Berhad, since first rated in 2017. The IMR rating on KIB reflects the fund management company's well-established investment processes and sound risk management practices.
This Press Release was issued by Kenanga Group's Marketing, Communications & Sustainability department.
The issuer is solely responsible for the content of this announcement.
Kuala Lumpur, Malaysia - [29 May 2025, Thursday] - For Immediate Release As the key parties to promote the new initiative aimed at enhancing global appreciation for Europe’s finest agricultural products, The National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC), is now spotlighting Latvia’s exceptional dairy offerings, tailored for Malaysian consumers.
The “Premium European Products” campaign under the initiative program of “Information Provision and Promotion Measures on Agricultural Products in Canada, Malaysia and South Korea”, aims to elevate the global recognition of European agricultural excellence. Its core objectives are to increase awareness, enhance consumer recognition, drive consumption, and ultimately boost exports of premium European products to Malaysia, Canada, and South Korea.
The campaign showcases a wide array of top-tier goods from both Greece and Latvia. Among them, the first category features 11 PDO-certified products from Greece, including olive oils, table olives, dried grapes, saffron, hard cheeses, and mastic gum and gum oil. Latvia proudly presents a diverse range of authentic dairy products - cheese that resonate strongly with Malaysian tastes.
Latvia’s dairy sector is renowned for its commitment to quality and tradition, producing cheeses that blend time-honoured techniques with modern innovation. Among Latvia’s most prized exports are its exceptional dairy products, especially a variety of cheeses celebrated for their rich flavours, clean production, and traditional craftsmanship. Latvian cheeses are made using fresh, high-quality milk sourced from local dairy farms adhering to strict EU safety, animal welfare, and quality standards.
Latvian cheese-making sector creates a wide spectrum of offerings. These include:
- Semi-hard and hard cheeses with mild to robust flavour profiles
- Smoked cheeses with distinctive aromas, ideal for platters or melting
- Fresh soft cheeses perfect for spreads, salads, or fusion recipes
Free from artificial additives and preservatives, Latvian cheeses meet the growing demand in Malaysia for natural, nutritious, and clean-label products.
Malaysia's dairy market is experiencing rapid growth due to increased health consciousness, rising incomes, urbanization, and Western cultural influences. The Malaysian dairy food market has seen consistent expansion, driven by growing consumer understanding of the nutritional benefits of dairy products.
As a vibrant and multicultural nation, Malaysia is well-known for its rich culinary diversity that blends traditional flavours with global influences. In recent years, cheese has emerged as a beloved ingredient among Malaysians, finding its way into everything from local street food to modern fusion creations. Whether it’s cheese-topped nasi lemak, roti with melted mozzarella, or spicy sambal pasta with parmesan, Malaysians are increasingly incorporating dairy products into their everyday meals. This growing appetite reflects a broader trend where Western ingredients, especially cheese, are being creatively infused into traditional dishes, making them uniquely Malaysian while appealing to a younger, more adventurous generation of food lovers.
Eyeing the Malaysian obsession for all things cheese, the evolving Malaysian market is increasingly embracing premium imported dairy products that balance indulgence with health. The four categories highlighting Latvian products (dairy products, candied fruits, chocolates and confectionery, and salty snacks), especially Latvian cheeses, have significantly fit this landscape with their authentic taste and nutritional profile.
The versatility of Latvian dairy products allows them to complement diverse culinary applications, from traditional Western dishes to innovative Asian fusion cuisine. Moreover, Latvian dairy producers adhere to transparent and hygienic production practices, making them suitable for halal-sensitive consumers seeking safe and ethically produced European dairy.
Malaysia is one of key countries to start venturing into the Southeast Asia market where premium quality and food safety of Latvian dairy products are the paramount to consumers. According to the Malaysians’ preference of dairy products on milk, cheese, butter and spreads as well as yogurt, The Latvian Dairy Committee is confident to bring Latvian excellence directly to Malaysian households and retailers, offering consumers a new standard in taste and trust. It would be a perfect opportunity for Malaysian consumers to explore high quality dairy products and cheeses while innovating into the diverse eating culture in Malaysia.
The campaign emphasizes three core themes: product safety, superior quality, and animal welfare—especially pertinent to the dairy sector. All participating Latvian products are manufactured under the strictest EU regulations, ensuring all products meet the highest global standards.
For more information about the "Premium European Products" campaign, please visit https://
About National Union of Agricultural Cooperatives of Greece (ETHEAS)
Founded by Greece's leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece's total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members' activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.
About Latvian Dairy Committee (LDC)
The Latvian Dairy Committee (LDC), established in 1995, represents Latvian dairy processing sector and aims to protect its interests. It consists of 17 members processing approximately 80% of industrially produced milk in Latvia.
KUALA LUMPUR, 4th JUNE 2025 – PG Jewel Sdn. Bhd., a home-grown gold jewellery company
operating under Aurora Italia International Berhad (AIIB), has finally made it to the shore of
Borneo with its flagship store officially launched by the Managing Director of Aurora Italia
International Berhad (AIIB), YBhg Datin Wira Yvonne Lim, along with the Director of PG Jewel Sdn.
Bhd., Ms. Jessie Ng, and Chief Operating Officer of Aurora Italia Group, Mr. Harrison Chiang, at
the Bataras Hypermarket Kelombong, Kota Kinabalu, Sabah, recently.
