Paramount Property Launches Paramount Cup 2025 with One of Malaysia’s Largest Pickleball Prize Pools
Four-day tournament set to unite over 820 players across generations.
Paramount Property is set to make its mark in Malaysia’s sporting calendar with the launch of the Paramount Cup 2025, a premier pickleball tournament offering a RM112,500 prize pool – one of the largest in the country.
The tournament will be held from 23 to 26 October 2025 at the newly opened PLAYA Racquet Club @ PARC Subang, featuring 18 categories across singles, doubles and mixed doubles segmented by skill level and age group. With an expected turnout of more than 820 players, the Paramount Cup 2025 will unite juniors, adults, and seniors in a vibrant four-day celebration of sports, lifestyle, and community.
The inaugural Paramount Cup will also showcase a lineup of internationally renowned pickleball players including Vanshik Kapadia from India, as well as Kyle Stoker, Nancy Riley and Josh Chia from Australia. Hsieh Yu-Chieh (the No.6 female pickleball player in Asia), Karina Aditya Dwipayani (the No. 1 female pickleball player in Indonesia), Tarie Caouette (the No.1 female pickleball player in Thailand), and Mihae Kwon (the top female pickleball player in Korea) will also be joining the all star lineup.
As The People’s Developer, Paramount Property has long championed initiatives bring people together for a healthy cause, which also reflects its sustainability commitment of ensuring the wellness of communities. The company has sponsored community-driven events such as the Bukit Banyan Hero Run in Kedah, the Penang Fellowship Bridge-to-Bridge Ride, and the KL Car Free Morning. The Paramount Cup 2025 extends this legacy by championing pickleball – a fast-growing sport renowned for its inclusivity, bridging generations and skill levels on the same court.
Paramount Property CEO, Chee Siew Pin said, “Pickleball resonates deeply with us because of its accessibility and ability to connect people of all ages. The Paramount Cup is more than just a tournament – it is a celebration of community spirit, active living, and the joy of coming together. It reflects our belief that true value lies not only in the homes and spaces we create, but in the quality of life and shared experiences they enable.”
The Paramount Cup 2025 is expected to raise the profile of pickleball in Malaysia while reinforcing Paramount Property’s brand commitment to building connected, thriving, and multigenerational communities, working in collaboration with PLAYA Racquet Club.
PLAYA Racquet Club Director, Brian Choo said, “Our partnership with Paramount Property is built on shared pillars of community building and promoting wellness. This event marks an exciting milestone for us as we showcase our commitment to promoting pickleball and creating vibrant sporting experiences. We are honoured to host the inaugural Paramount Cup 2025 at our newly opened PLAYA Racquet Club @ PARC Subang, which features one of the largest pickleball tournament courts in the country with seating for more than 250 spectators. I would also like extend our heartfelt appreciation to all our sponsors for making this possible.”
The Paramount Cup 2025 is supported by a line-up of partners. As Title Sponsor, Paramount Property brings its commitment to uplift communities through this event. PLAYA Racquet Club @ PARC Subang serves as the official venue partner, offering world-class facilities for both players and spectators. Auto Bavaria BMW comes on board as the automotive partner, while Mercure Kuala Lumpur Glenmarie supports as the official hotel partner. Baseline joins as tournament partner, RIVAL KL supports as the sports recovery partner, and JOOLA powers performance as the official equipment partner. Together, these partnerships enhance every aspect of the event, delivering premium experiences for participants and guests on and off the court.
Registration is open now until 15 October 2025. Spots are filling up quick, so don’t miss your chance to be part of the first-ever Paramount Cup. Registration details, event categories, and full schedules can be found at https://baseline.my/tournaments/473ffe6b-44ec-4b55-809c051ed303bff4.
For more information on Paramount Cup 2025, visit www.paramountproperty.my.
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Toshiba Brings “Art of Living” Immersive Showcase to Life at Pavilion Bukit Jalil
Come celebrate and experience 95 Years of innovation, craftsmanship and artistry
Toshiba proudly celebrates its 95th Anniversary with a three-day experiential showcase from October 10 to 12 at Pavilion Bukit Jalil, inviting Malaysians to step into a realm where Japanese artistry meets modern living.
As lifestyles evolve, so do expectations of home appliances. Today’s consumers, particularly urban professionals juggling careers and family life, seek solutions that combine functionality, elegance and efficiency, leading to a growing demand for smarter, lifestyle-enhancing appliances catering to modern lifestyles and aspirations.
A Legacy of Craft and Lifestyle Experiences
For 95 years, Toshiba has upheld a legacy built on craftsmanship, innovation, and trust. From the launch of its first refrigerator and washing machine to today’s cutting-edge advancements, Toshiba continues to shape homes around the world with technology inspired by precision, heritage and artistry — all guided by its enduring philosophy, “Details Matter.”
“This anniversary showcase is more than a celebration of Toshiba’s heritage—it’s an appreciation and tribute to our customers who continue to immerse themselves in lifestyle experiences that truly reflects our philosophy. Visitors will be able to interact with our products, view how design and technology work together and understand the care, precision and artistry behind every Toshiba appliance. We want people to leave inspired, seeing that smart living isn’t just about efficiency, it’s about enjoying a home that is elegant, functional and thoughtfully crafted. From the JAPANDi Series to our TAKUMI Spirit inspired products, every showcase highlights how innovation can seamlessly integrate into modern urban lifestyles, helping consumers live smarter, better, and more beautifully,” said Steven Yang, Managing Director of Toshiba Sales & Services Sdn. Bhd.
95th Anniversary Immersive Showcase: A Journey Through Tradition and Modern Living
At its 95th Anniversary Immersive Showcase staged at Pavilion Bukit Jalil from October 10 to 12, visitors will have the opportunity to experience the Toshiba legacy – showcased through the appliances which elevate everyday living and transform routine tasks into refined, enjoyable experiences.
It is a celebration of decades of culture, innovation and lifestyle where the public can be transported into a Japanese-inspired space where nature, artistry, and modern design harmonize seamlessly. Participate in AI-personalized wellness tea, creative bento-making workshops, flower arrangements and other lifestyle activities which integrate with a wide repertoire of Toshiba family of products comprising refrigerators, dishwashers, rice cookers, microwave ovens, water purifiers and washing machines.
Other activities one can expect is a stamp-collection challenge at each activity station offers the chance to win exclusive rewards, including a grand prize worth RM30,000 in a mobile game contest. To celebrate its 95th Anniversary, Toshiba is also offering a 1-to-1 Exchange Guarantee with one full year of worry-free protection for selected JAPANDi Series and specific products, ensuring peace of mind from day one to day 365.
Steven explained that Toshiba is committed to shaping the future of living, reinforcing its global leadership in advanced electronics and home appliances, dedicated to enhancing everyday life through innovative technology and thoughtful design. “With a steadfast commitment to quality, the company continues to push the boundaries of what’s possible, delivering products that combine exceptional performance with aesthetic appeal and relevant for today’s consumer needs,” said Steven.
In pioneering new product concepts and expansion, Toshiba will continue to steer its next level of growth - the most quintessential strategy being the JAPANDi Series which is a harmonious fusion of Japanese and Scandinavian chicness, aesthetics and modern functionality. The latest JAPANDi Series reflected in the anniversary showcase, is designed to meet these evolving needs, seamlessly blending premium aesthetics with practical innovation to support a balanced, efficient and seamless lifestyle.
“The elegance and simplicity resonate with our TAKUMI Spirit, a philosophy we uphold in embodying the mastery and dedication of Japanese craftsmanship. “Takumi” signifies artisan-level care, where every detail is refined to perfection. Toshiba applies the same devotion to its appliances, transforming everyday living into an art form. This commitment reflects our enduring philosophy “Details Matter,” added Steven.
For more information, visit https://www.toshiba-lifestyle.com/my.
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SJKP Guarantees First Homes Financing for All Malaysians
With Malaysia’s workforce increasingly consisting of gig and freelancers, many self-employed individuals are denied access to housing loans due to the absence of formal payslips.
Since 2008, over 76,000 Malaysians have secured RM17.9 billion in home loans from various Financial Institutions through backing by Syarikat Jaminan Kredit Perumahan Berhad Berhad (SJKP), a company wholly owned of the Minister of Finance Incorporated (MOF Inc.), providing government-backed guarantee schemes for gig workers and petty traders.
Their earnings whether sourced from ride-hailing, freelancing, online businesses, or night market stalls often fall outside formal payroll systems. As a result, banks classify them as risky borrowers, even when their incomes are genuine.
Despite stable incomes and good credit records, these workers often find their home loan applications rejected because banks can’t verify their earnings through formal payslips. This has left communities such as ride-hailing drivers, online sellers, hawkers, and small entrepreneurs struggling to own their first home.
This is where SJKP steps in - not as a lender, but as a guarantor. Once a housing loan is conditionally approved by a participating bank, the application can be submitted to SJKP. If the borrower qualifies, SJKP guarantees the loan covering more than 100% of the house purchase price giving banks the confidence to approve loans they might otherwise reject the application.
“The 2025 Budget has allocated an additional RM10 billion in guarantees under SJKP for 2025, which will help more gig workers, small business owners, and informal sector workers in obtaining housing loans. This is expected to benefit over 20,000 Malaysians to own their first home," said Datuk Seri Amir Hamzah the Minister of Finance II.
The maximum guarantee financing cover is up to RM500,000 and may involve more than 100% guarantee coverage of the house purchase price i.e. including MRTA/MRTT, Fire Insurance, legal and valuation fees. The entire process is handled through the various participating banks.
In a landscape where B40 and M40 Malaysians increasingly rely on informal income sources, the scheme provides a vital lifeline to those working hard and earning steadily but lacking official proof of income. While no payslip is required, borrowers can still demonstrate repayment capacity; typically, through bank statements, tax filings, EPF statements or e-wallet transaction histories.
The government has set a goal of increasing homeownership to 70% by 2030, and initiatives like SJKP play a crucial role in achieving this, especially among underserved segments.
Since the programme’s inception, billions have been allocated annually by the government to continue this beneficial scheme. As housing demand rises and the gig economy becomes a permanent feature of Malaysia’s workforce, SJKP’s importance continues to grow.
If your home loan application has been declined due to informal income, you may speak to your preferred banker about applying under SJKP. A full list of participating financial institutions is available at SJKP’s website; www.sjkp.com.my.
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