The Malaysian International Food and Beverage Trade Fair (MIFB) 2025, Malaysia’s premier F&B trade event, is set to return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. MIFB has established itself as a key platform for SMEs, startups, and innovators to showcase new products, breakthrough inventions, and cutting-edge solutions within the ASEAN food and beverage market.

A first-of-its-kind regional report reveals shifting behaviors in cigarette smoking and the use of alternative nicotine products, such as e-cigarettes and heated tobacco products, across Indonesia, Malaysia, the Philippines, Singapore and Vietnam. Conducted by Milieu Insight, the Cigarettes & Alternative Nicotine Delivery Products: Product Usage & Consumption Behavior Study in Southeast Asia surveyed over 18,000 legal age adults, offering insights on consumption trends, flavour preferences, purchase channels, dual usage, reasons for use, and future adoption.

ATPI, a world-leading travel and events solutions provider, is accelerating its expansion  across Asia to reinforce its commitment to one of the world’s fastest-growing business travel markets.