Petaling Jaya, 22 June 2020 - Texas Chicken is raising the bar on the quick-service restaurant experience in Malaysia with its comprehensive brand re-launch and competitive new positioning. Aiming to excite local consumers with a fresh outlook on the brand, Texas Chicken has unveiled a new logo, a more compelling restaurant design, new product packaging and revamped its staff uniforms, in addition to releasing limited-time offerings on their menu.
The new brand identity is based on rigorous consumer insights collected from thousands of QSR customers throughout Asia, the Middle East and the Americas – and expresses unique attributes like quality, boldness, innovation and flavor, alongside a more modern attitude in efforts to form even deeper connections with its audience and fans as the brand continues to grow in Malaysia and beyond.
KUALA LUMPUR, 19 June 2020 – McDonald’s Malaysia and the Ministry of Education Malaysia recently signed a Memorandum of Understanding (MoU) to offer the Malaysian Skills Certificate (SKM) in the National Dual Training System (SLDN) mode for secondary students after Form 3. Through this strategic collaboration, vocational college students participating in the food service programme offered by McDonald’s Malaysia will be awarded the SKM Level 3 by the Department of Skills Development under the Ministry of Human Resources Malaysia, upon completion of the programme.
“On behalf of McDonald’s Malaysia, we are pleased and proud that the Ministry of Education Malaysia, through the Technical and Vocational Education Division (BPLTV) has given a nod of approval and recognition for McDonald’s Vocational Academy to offer skills-based learning to vocational college students. Through this programme, we will be able to provide more youths with the opportunity to fulfill their potential, learn new skills, and build their career in the food service industry. Our global standards are what sets us apart and this is the key differentiation factor that we want to share with these youths,” said Azmir Jaafar, Managing Director and Local Operating Partner, McDonald’s Malaysia.
KUALA LUMPUR, 19 June 2020 – Tune Protect Malaysia recently enhanced their Pay-As-You-Drive (PAYD) eligibility criteria as more Malaysians have embraced the work-from-home (“WFH”) practice, by extending the eligibility age of insured (vehicle owners) to 65 years and age of vehicle to 10 years. This enhancement will benefit more drivers and enable a wider segment of vehicle owners to enjoy the benefits of PAYD, an opt-in feature to the company’s motor insurance that rewards customers for driving less as they adapt to their new lifestyles.
As the country moves into recovery from COVID-19, the WFH arrangement is co-existing in the new normal and reshaping people’s daily lifestyles in many ways. The WFH arrangement seems to be the preferred choice for 69% of the local workforce from a recent study undertaken by KPMG. This arrangement has led to a significant drop in nationwide traffic leading to the shift in working trends amongst Malaysians. Acknowledging the fact that more people are working from home, Tune Protect Malaysia believes that those who drive less should be aptly rewarded by paying less premiums than the frequent drivers.
