The Coca-Cola Company recently announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.<\/p>\n
This goal is the centerpiece of the Company\u2019s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable. This begins with the understanding that food and beverage containers are an important part of people\u2019s modern lives but that there is much more to be done to reduce packaging waste globally.<\/p>\n
\u201cThe world has a packaging problem \u2013 and, like all companies, we have a responsibility to help solve it,\u201d said James Quincey, President and CEO of The Coca-Cola Company. \u201cThrough our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past.\u201d<\/p>\n
The Company and its bottling partners are pursuing several key goals:<\/p>\n
\u2022 Investing in the planet: By 2030, for every bottle or can the Coca-Cola system sells globally, we aim to help take one back so it has more than one life. The Company is investing its marketing dollars and skills behind this 100% collection goal to help people understand what, how and where to recycle. We will support collection of packaging across the industry, including bottles and cans from other companies. The Coca-Cola system will work with local communities, industry partners, our customers, and consumers to help address issues like packaging litter and marine debris.\u00a0<\/p>\n
\u2022 Investing in packaging: To achieve its collection goal, The Coca-Cola Company is continuing to work toward making all of its packaging 100% recyclable globally. The Company is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container. By 2030, the Coca-Cola system also aims to make bottles with an average of 50% recycled content. The goal is to set a new global standard for beverage packaging. Currently, the majority of the Company\u2019s packaging is recyclable.<\/p>\n
World Without Waste is the next step in the Company\u2019s ongoing sustainability efforts, building off success in replenishing an estimated 100% of the water it uses in its final beverages. The Company achieved and exceeded its water replenishment goal in 2015, five years ahead of expectations. These efforts are part of the Company\u2019s larger strategy to grow with conscience, by becoming a total beverage company that grows the right way.\u00a0\u00a0<\/p>\n
\u201cBottles and cans shouldn\u2019t harm our planet, and a litter-free world is possible,\u201d Quincey said. \u201cCompanies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That\u2019s exactly what we\u2019re going to do, and we invite others to join us on this critical journey.\u201d\u00a0<\/p>\n
In Malaysia, Coca-Cola\u2019s recycling initiatives in Malaysia are already underway through strategic partnerships with universities, waste management companies and environmental NGOs.<\/p>\n
Coca-Cola Malaysia works with Waste Management Association of Malaysia (WMAM) and the State Education Department in southern region to bring 3R awareness to 180 schools in the three states.\u00a0<\/p>\n
In partnership with Universiti Putra Malaysia, the \u201cRecycle 2 Cycle\u201d was the first of its kind project in Malaysia when it began that encouraged students to recycle PET bottles and aluminum cans in exchange for bicycle transport on campus, which directly reduced carbon emissions and further reinforced UPM\u2019s status as the nation\u2019s greenest university.\u00a0<\/p>\n
Continuing its goal to educate and instill a sustainable lifestyle among the future generation with the 3Rs \u2013 reuse, reduce, recycle \u2013 the recycling initiative has now expanded to a total of 5 universities in Malaysia under the \u201cRecycling @ Universities\u201d program.<\/p>\n
Coca-Cola staff also participate regularly in community clean ups such as the \u201cWipe Out Waste at Pulau Ketam\u201d organised by the Malaysian Nature Society where the company is also nurturing a long-term recycling programme with the community.\u00a0<\/p>\n
In recognition of these projects and company\u2019s extensive in house solid waste management system, Coca-Cola Malaysia received the Appreciation of Best Practices on Solid Waste Management 2017 by Ministry of Urban Wellbeing, Housing and Local Government in conjunction with National Recycling Day.\u00a0<\/p>\n
Globally, The Coca-Cola Company will work to achieve these goals with the help of several global partners: the Ellen MacArthur Foundation’s New Plastics Economy initiative, The Ocean Conservancy\/Trash Free Seas Alliance and World Wildlife Fund (Cascading Materials Vision and Bioplastic Feedstock Alliance). Coca-Cola will also launch efforts with new partners at the regional and local level and plans to work with its key customers to help motivate consumers to recycle more packaging.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
The Coca-Cola Company recently announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This goal is the centerpiece of the Company\u2019s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1528","post","type-post","status-publish","format-standard","hentry","category-features"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=1528"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1528\/revisions"}],"predecessor-version":[{"id":5944,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1528\/revisions\/5944"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=1528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=1528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=1528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}