Malaysia online marketplace,11street, announced 56 per cent of its registered sellers were women\u2019 selling products across various categories in 2017<\/p>\n
\u201cOnline shopping has proven to be a boon for female entrepreneurs and they are thriving in the e-commerce industry.\u00a0<\/p>\n
\u201cThe top category with the highest number of registered female sellers is in the health & beauty segment. 30% of the female entrepreneurs on 11street are selling cosmetics, fragrance, dietary supplements & tools, skin & personal care items online.\u201d its chief executive officer, Hoseok Kim\u00a0<\/p>\n
The platform that first launched in Malaysia in 2015 has had a fierce vision to help sellers reach their full potential, particularly with female entrepreneurs through its seller development programs and the 11street Academy.<\/p>\n
\u201cOn average, 11street\u2019s sellers have witnessed an increase in sales revenue by 15% to 20% within six months of completing the courses under the 11street Academy, the nation\u2019s first certified e-commerce certification platform.\u00a0<\/p>\n
\u201cMany of the women entrepreneurs have outperformed the average benchmark, and some have even doubled or tripled their sales performance,\u201d he added.\u00a0<\/p>\n
In addition, 11street saw 7 per cent of its female sellers tapping into the categories of large electronic appliances, camera, smartwatches & wearables, audio & gaming and home improvement.\u00a0<\/p>\n
One notable female entrepreneur who has definitely broken the gender stereotypes of women in e-commerce industry is Chief Operating Officer of IT Comp, Sharon Goh.\u00a0<\/p>\n
Interestingly, despite not having a background in IT, Sharon was savvy enough to foresee that e-commerce was the future trend and hopped onto the bandwagon.<\/p>\n
In 2015, Sharon and IT Comp joined forces with 11street, a partnership that eventually helped her become one of the top players in a typically male-dominated category of sales on 11street\u2019s marketplace: Mobile, IT & Electronics<\/p>\n
Director of the N4 Camera Store Sdn Bhd, Ong Mei Jye also spoke about how e-commerce changed her business and her life.<\/p>\n
\u00a0\u201cI have found greater opportunities in providing consumer digital products and services online, like a steadier growth and wider possibilities at the lowest cost.\u00a0<\/p>\n
\u201cBy partnering with online marketplaces, including 11street, the N4 Camera Store has successfully achieved a turnover of 20% in our group business and I am positive to see more growth in the e-commerce sector,\u201d Ong said.\u00a0\u00a0<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Malaysia online marketplace,11street, announced 56 per cent of its registered sellers were women\u2019 selling products across various categories in 2017 \u201cOnline shopping has proven to be a boon for female entrepreneurs and they are thriving in the e-commerce industry.\u00a0 \u201cThe top category with the highest number of registered female sellers is in the health & […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1537","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=1537"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1537\/revisions"}],"predecessor-version":[{"id":4887,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1537\/revisions\/4887"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=1537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=1537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=1537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}