It is the details that matter when it comes to making a car more than simply a means of transport; and Lexus, whose principles enshrined in Omotenashi, the Japanese spirit of hospitality, understands this all too well. Beyond horsepower and torque, the luxury marque built an appreciation for the finer details by enthralling its occupants with luxurious interior space, rich in Takumi craftsmanship.\u00a0<\/p>\n
Enlisting the expertise of Japan\u2019s master craftsmen under the leaderships of visionary Chief Engineer Toshio Asahi and Chief Designer Koichi Suga, these guardians of the ancient artisan philosophy worked tirelessly to bring the brand\u2019s vision of true automobile luxury to life. With that, the fifth generation Lexus LS was born.<\/p>\n
Celebrating 10 years of perfection, Lexus Malaysia hosted a grand soiree in Kuala Lumpur\u2019s St Regis to welcome the arrival of its flagship luxury sedan, the 2018 Lexus LS.\u00a0<\/p>\n
\u201cSince the first LS made its global debut, it was our persistency and commitment to deliver amazing that saw us through 28 years of relentless pursuit of perfection. It has been ten years since the fourth-generation LS was launched and it took us a decade of determination and tireless reinvention to finally present you the completely reimagined 2018 Lexus LS. True vision doesn\u2019t just see the future, it changes it,\u201d said Mr. Akio Takeyama, Deputy Chairman of Lexus Malaysia.\u00a0<\/p>\n
Each edition of the Lexus LS leading up to the fifth-generation has made advancement in areas of luxury, craftsmanship, performance and safety; but this by far is the brand\u2019s boldest move in design language and engaging on-road performance. Blending a dynamic coupe-like exterior with the spaciousness of a prestige sedan, the most radically redesigned LS is also the most powerful and advanced yet.<\/p>\n
The LS is built on the same high-performance platform as the LC and features an all-new 3.5litre twin turbo V6, the world\u2019s first 10-speed automatic transmission in its class, and the most advanced Lexus dynamic control system yet.\u00a0<\/p>\n
While the exterior design of the new Lexus flagship is impressive, some might say that its true beauty lies beneath the surface. Lexus\u2019 Takumi craftsmen have artfully fashioned an interior that is at once sensual and serene, featuring origami-inspired material designs through timeless handcrafted pleats, ambient lighting reminiscent of Japanese lanterns, ornamentation based on traditional Japanese Kiriko glass techniques, and the vibrant grain pattern of Art Wood organic trim reminiscent of flickering flames.\u00a0<\/p>\n
Omotenashi is also expressed through the brand\u2019s partnership with premium audio technology expert, Mark Levinson. The available Mark Levinson audio package was developed specifically for the LS, and features \u2018Quantum Logic Immersion Technology\u2019 that employs 23 speakers and a 16-channel amplifier to deliver a concert hall-like listening experience \u2013 with instruments and vocals heard as if coming from their stage positions.\u00a0<\/p>\n
Where safety is concern, the flagship Lexus LS integrates a portfolio of active safety technologies to support the driver\u2019s awareness and decision-making under a variety of traffic conditions and contingencies. Included in the Lexus Safety System is the Pre-collision Safety System, Lane Departure Alert with Lane Keep Assist, Dynamic Radar with Adaptive Cruise Control and Automatic High Beam System.\u00a0<\/p>\n
\u201cOur concept of Omotenashi, the Lexus way of hospitality, remains steadfast.\u00a0 Applying it to a Lexus vehicle, it simply means taking care of the driver and passengers, anticipating their needs, attending to their comfort and helping to protect them from risk.\u00a0 Omotenashi is pivotal throughout Lexus, from the standards of care we deliver through our dealer network to our ability to seamlessly anticipate a driver\u2019s needs and desires,\u201d said Mr. Ravindran K., President of Lexus Malaysia.<\/p>\n
The radical new LS is an intersection of traditional Japanese artistry and advanced technology to transport its occupants into a full sensory experience. Forged from passion, the LS delivers precision and refinement wherever the journey takes you. Not only is the LS a true representation of the Lexus brand, it is the definitive new-generation luxury car for the modern discerning driver.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
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