Energizer Malaysia expanded its brand portfolio in Malaysia with the official launch of the Refresh Your Car!\u00ae automotive fragrance brand \u2013 one of the leading automotive fragrance brands in the United States. Energizer Malaysia\u2018s holding company, Energizer Holdings bought over HandStands Holding Corporation, the former parent company of Refresh Your Car!\u00ae in 2016.\u00a0<\/p>\n
\u201cIn recent years, Malaysian residents are registering more than half a million new passenger vehicles every year. Meanwhile, in this tropical climate, unpleasant odours can often linger in our cars despite our efforts to keep our cars looking and smelling good. We see this as an opportunity for us to enter the automotive fragrance segment in Malaysia. With Refresh Your Car!\u00ae\u2019s patented odour eliminating and masking technology, we are extremely confident that we can offer an impactful difference to car owners in Malaysia, who face the impact of humid weather on their cars every day,\u201d said Senior Director \u2013 Developing Markets, Energizer\u00ae Holdings Inc, Alberto Ramirez-Icaza.\u00a0<\/p>\n
Refresh Your Car!\u00ae air freshener products are offered in four formats in Malaysia, vent sticks unique to the brand, mini-clips oil diffusers, dual-scent oil diffusers and gel cans.\u00a0\u00a0<\/p>\n
Ramirez-Icaza said Energizer Malaysia targeted to capture 3-5% of the automotive fragrance segment in Malaysia within 6 months. Currently, the segment is valued at RM70.5 million. \u201cWhile we are kicking off the introduction of our fragrance portfolio in Malaysia by focusing on car owners, we are also looking at the possibility of bringing in our home fragrance products soon, as well as additional car fragrance and auto care products. Some of the Refresh Your Car!\u00ae formats such as the gel cans are also suitable for home use, so I welcome Malaysians to have fun with our scents,\u201d added Alberto.\u00a0<\/p>\n
Refresh Your Car!\u00ae products are available for purchase from 23 March 2018 at all AEON stores and other selected supermarket chains.\u00a0<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Energizer Malaysia expanded its brand portfolio in Malaysia with the official launch of the Refresh Your Car!\u00ae automotive fragrance brand \u2013 one of the leading automotive fragrance brands in the United States. Energizer Malaysia\u2018s holding company, Energizer Holdings bought over HandStands Holding Corporation, the former parent company of Refresh Your Car!\u00ae in 2016.\u00a0 \u201cIn recent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1601","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=1601"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1601\/revisions"}],"predecessor-version":[{"id":4824,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1601\/revisions\/4824"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=1601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=1601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=1601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}