Viu, the leading regional OTT video service and Media Prima Television Networks (MPTN) announced a partnership whereby, Media Prima will broadcast as a first run, three Viu Originals \u2018Salon\u2019, \u2019Jibril\u2019 and \u2018The Bridge\u2019 for the Malaysian market in 2018.<\/p>\n
This is the first time a regional OTT brand has partnered with Malaysia\u2019s largest TV broadcaster on content for same day airing. The three shows are slated to be released from September 2018 onwards on Media Prima\u2019s NTV7 and on Viu.<\/p>\n
\u201cThis is a completely different take within the entertainment industry where there is a common misconception that OTTs are here to challenge the TV industry. To the contrary, we see real synergies between linear TV and digital audiences in Malaysia. This is possible today with an extremely digitally connected population that also includes heavy consumers of free-to-air TV. We truly appreciate the collaboration with Media Prima, Malaysia\u2019s leading broadcaster, who will benefit from Viu bringing international formats and premium Malay dramas to their audiences this year.\u201d said Kingsley Warner, GM for Malaysia, Vuclip.<\/p>\n
\u201cThe concept of partnering with Viu surfaced when we saw our viewers demanding authentic, specific-to-Malaysia content, while maintaining topnotch quality. We believe this partnership could develop more notable dramas similar to TV3\u2019s Nur. Apart from that, we envision having highly targeted digital reach through Viu\u2019s platform and providing a large population of Malaysians great quality content through this partnership,\u201d said Johan Ishak, Chief Executive Officer, Television Networks, Media Prima Berhad. \u201cApart from attracting new audiences, this is a great step in rewarding our loyal audiences who have always been with us all this while\u201d, he added.<\/p>\n
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Viu, the leading regional OTT video service and Media Prima Television Networks (MPTN) announced a partnership whereby, Media Prima will broadcast as a first run, three Viu Originals \u2018Salon\u2019, \u2019Jibril\u2019 and \u2018The Bridge\u2019 for the Malaysian market in 2018. This is the first time a regional OTT brand has partnered with Malaysia\u2019s largest TV broadcaster […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1893","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=1893"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1893\/revisions"}],"predecessor-version":[{"id":4610,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1893\/revisions\/4610"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=1893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=1893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=1893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}