Hakuhodo took centre stage when it bagged the Agency of the Year award with three Gold, two Silver, 10 Bronze and 10 Merit awards for a total of 150 points at the recent Kancil Awards 2018, Malaysia\u2019s most celebrated creative excellence awards competition.<\/p>\n
Leo Burnett Kuala Lumpur placed 2nd with five Silver, 13 Bronze, 13 Merit awards and 141 points, followed by Naga DDB Tribal in 3rd place with three Silver, 12 Bronze, 21 Merit awards and 132 points.
QSR Stores Sdn Bhd was named the Advertiser of the Year, while Reprise took home the Golden Kancil for their \u201cThe Other Sanders\u201d campaign.<\/p>\n
Themed \u2018Celebrating Humanity in Creativity, Technology, and Culture,\u2019 the re-fashioned Kancil Awards have been simplified into channel-based categories, with special awards introduced this year to reward impact, public service work, cultural insights and innovation.<\/p>\n
The Kancil for Good, a new award which focuses on purpose-driven creative ideas that has a positive impact on community, was awarded to Grey KL for their outstanding work on the \u201cUnforgettable Bag\u201d ad for Tesco.<\/p>\n
Production House of the Year, another new category, was awarded to Directors Think Tank.<\/p>\n
Chevie Law emerged the winner of \u201cThe 666 Young Director\u2019s Challenge\u201d with a script called \u201cIn Memories\u201d. A new initiative introduced this year, the challenge saw aspiring film directors submitting scripts for a 6-minute film, with a chance to have their work produced for free by one of 6 production houses.<\/p>\n
The Young Kancils 24-Hour Challenge named Carolyn Chow, Shrny Chin and Hilmi Muzzy from Dentsu LHS as the winners for their work on a brief for an Instagram-centric campaign focused on Grab drivers.<\/p>\n
The One Academy took home four Golds for the Student Kancil x Scoolers Awards, a creative challenge that showcases students\u2019 work against a professional barometer. This was followed by Raffles College of Higher Education with two Gold Awards. A special award was given to IACT College for best use of cultural insight with their project called \u201cKuih and Cherki\u201d.<\/p>\n
\u201cCreativity goes far beyond the confining filters of Ad-land, and sometimes can lose the human touch. This year\u2019s Kancil Awards aims to bring back humanity as the center of creativity by rewarding creative excellence that is meaningful and compelling, which in turn becomes impactful,\u201d said Alvin Teoh, Creative Council Chairman of the 2018 Kancil Awards.<\/p>\n
Meanwhile, Andrew Lee, President of the 4As Malaysia said \u201cWhile the Kancil Awards celebrates creative excellence, we need to think about our roles in marketing – how we can use our creativity to sell products for our clients \u2013 and to take a step back in reassessing how to create meaningful connections through content that resonates, just like the work we celebrate tonight.”<\/p>\n
Organized annually by the Association of Accredited Advertising Agents Malaysia (4As), this year\u2019s Kancil Awards closes the inaugural Kancil Creative Festival – a two-day creative festival assembling brilliant minds from different disciplines and industries to celebrate humanity as the focus of creative excellence.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hakuhodo took centre stage when it bagged the Agency of the Year award with three Gold, two Silver, 10 Bronze and 10 Merit awards for a total of 150 points at the recent Kancil Awards 2018, Malaysia\u2019s most celebrated creative excellence awards competition. Leo Burnett Kuala Lumpur placed 2nd with five Silver, 13 Bronze, 13 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1935","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=1935"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1935\/revisions"}],"predecessor-version":[{"id":4579,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/1935\/revisions\/4579"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=1935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=1935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=1935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}