Loob Holding Sdn Bhd, the company behind popular F&B brands including Tealive, llaollao, Gindaco and Define Food has been awarded \u2018Asia\u2019s Best Employer Brand 2018 – 2019\u2019. The ceremony took place on 31 July at Le Meridien Sentosa, Singapore.<\/p>\n
Currently in its ninth edition, the Asia Best Employer Brand Award recognises organisations from Asia who are exemplary in practices related to Human Resources (H.R.).<\/p>\n
Winners are generally evaluated on how the Employer and the H.R. Leadership have performed on the following broad areas: \u2018Contribution to Industry\/National Needs\u2019, \u2018Contribution to Business Needs\u2019, \u2018Contribution to Employee Needs\u2019, and, last but not least, \u2018Personal Attributes and Professional Development\u2019.<\/p>\n
\u201cWe are so incredibly honoured and proud that LOOB has been conferred \u2018Asia\u2019s Best Employer Brand 2018 – 2019\u2019 in our category! We give full credit back to our team \u2013 \u2018Loobies\u2019 and all stakeholders for their dedication and hard work. You all made this possible for us! We hope with this award, we can continue to build a better workplace to drive our organisation\u2019s mission forward\u201d said Bryan Loo, Chief Executive Officer of Loob Holding.<\/p>\n
Loo then explained how the timing of the award was apt as it was not only another breakthrough for the company, but was also in line with the Tealive brand\u2019s \u2018Breakthrough\u2019 campaign which aims to encourage Malaysians to achieve \u2018breakthrough\u2019 results, moving beyond obstacles to achieve their goals.<\/p>\n
\u201cAs a company, we find ourselves making breakthroughs on a regular basis. I believe that this is a result of the chemistry between the members of the team. An example of a recent breakthrough we\u2019ve made is the rollout of our LOOBies mobile application which serves as a digital learning and communication platform to ensure timely and accurate learning content is disseminated to all employees.<\/p>\n
\u201cLOOB hopes to upkeep this momentum and hence, we are currently on the lookout, or should I say \u2018loobout\u2019 for more young and dynamic talents to join the team,\u201d concluded Loo.<\/p>\n
According to Professor Dr Henry Yeoh, Vice President, People and Culture of LOOB Holding who is concurrently the Deputy President of the Malaysian Institute of Human Resource Management (MIHRM), LOOB Holding possibly fits the bill due to the following: \u2018Fair Compensation and Benefits\u2019, \u2018Performance Incentives\u2019, \u2018Career Advancement Opportunities\u2019, \u2018Training and Development\u2019, \u2018Freedom and Respect\u2019, \u2018Passionate Commitment\u2019 and, last but not least, \u2018Job Security\u2019.<\/p>\n
\u201cAt Loob Holding, the Compensation and Benefits (C&B) offered are constantly being reviewed and enhanced in tandem with business growth and financial affordability. The company recognises that to be a talent magnet, their C&B offerings must be reasonably attractive for incoming talent and also have strong retention properties to incentivise existing talents to stay with the organisation for a longer period of time.\u201d<\/p>\n
\u201cA recent breakthrough that they\u2019ve made in this department is the introduction of medical insurance for all employees and their dependents; and a fairly comprehensive leave policy that includes paternity and child care.\u201d<\/p>\n
\u201cPerformance Incentives comprise bonuses and sales performance incentives which are paid monthly to performing outlet staff that have exceeded their base-targets, therefore, constantly motivating them to \u2018breakthrough\u2019 obstacles and achieve goals. Regarding career advancement opportunities, as the LOOB footprint now extends to outside Malaysia, so do the opportunities! The company feels it is important for employees to be able to demonstrate new skills through learning and promotion.<\/p>\n
\u201cFreedom and Respect \u2013 LOOB is generally a young start-up comprising mainly Gen-Y and Millennial employees. To be able to meet the aspirations of the young workforce, the company highlights transparency and respect for openness. Don\u2019t worry, we get you!<\/p>\n
\u201cAt LOOB, the management makes it a point to have regular communication with staff to assure them that they have their welfare at heart. We refer to this as \u2018Passionate Commitment\u2019. It is also common practice to solicit opinions and thoughts from key staff before any major decisions are made. By aligning employees with organisational goals, values and ethics, the company is able to have a higher level of workforce commitment from employees.<\/p>\n
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