{"id":2209,"date":"2026-01-20T17:44:13","date_gmt":"2026-01-20T17:44:13","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/mmcineplexes-launches-malaysias-first-coca-cola-freestyle\/"},"modified":"2026-01-23T18:01:45","modified_gmt":"2026-01-23T18:01:45","slug":"mmcineplexes-launches-malaysias-first-coca-cola-freestyle","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/mmcineplexes-launches-malaysias-first-coca-cola-freestyle\/","title":{"rendered":"mmCINEPLEXES Launches Malaysia\u2019s First Coca-cola Freestyle"},"content":{"rendered":"<p>mmCineplexes, one of the nation\u2019s key cinema operators, debuts Malaysia\u2019s first Coca-Cola Freestyle, an innovative fountain dispensing beverage machine.<\/p>\n<p>Coca-Cola Freestyle will change the way beverages are consumed. With the user-friendly touch-control interface, consumers will first choose from four categories \u2013 all drinks, low or no-calorie drinks, caffeine-free drinks or fruit-flavoured drinks \u2013 before proceeding to choose the type of soft drinks and flavour.<\/p>\n<p>\u201cWe are super excited to be the first to introduce this cool innovation and are confident it will excite Malaysians.<\/p>\n<p>\u201cThey now have the freedom to explore, pour and enjoy more than 50 sparkling and still beverages on demand, including more than 30 low or no-calorie options.<\/p>\n<p>\u201cWhat\u2019s additionally interesting is that over 40 of these unique options are not available in any ready-to-drink formats at supermarkets,\u201d said mmCineplexes director of marketing and business development, Jason Teo.<\/p>\n<p>Coca-Cola, Sprite, Fanta, Dasani and A&amp;W can be combined with fruity drinks such as cherry and orange.<\/p>\n<p>The all-new mango and lychee options are among some 15 options exclusive to Malaysians. Among the interesting beverages are Lychee Sprite Zero and A&amp;W Rootbeer Zero Cherry Vanilla.<\/p>\n<p>\u201cConsumers can create their own exclusive drinks by mixing and matching what they like. It\u2019s all about enjoying a world of choice and the freedom to choose. So, come on over to mmCineplexes eCurve and be part of the unique experience,\u201d added Teo.<\/p>\n<p>Coca-cola Malaysia director of customer development and digital transformation, Wee Li Ying adds \u201cThe fountain dispensing beverage experience was first introduced by Coca-Cola in 2009 and has since been offering a wide array of drink choices in a fun and interactive format.<\/p>\n<p>\u201cCoca-Cola Freestyle adopts the patented PurePour Technology to combine selected ingredients into the water stream and True Carb Technology\uf020 to ensure ideal cold carbonation; all to make that perfect beverage.\u201d<\/p>\n<p>She added, Coca-Cola Freestyle is more than a beverage dispenser, it\u2019s a celebration of individuality and choice.<\/p>\n<p>\u201cWe continually embrace innovation to allow us to serve more drink options and include new flavours to meet consumers\u2019 evolving tastes.<\/p>\n<p>\u201cWe are pleased to partner with mmCineplexes to bring a new consumer experience, especially to movie-goers.\u201d<\/p>\n<p>To mark the launch of Coca-Cola Freestyle in Malaysia, mmCineplexes invited over 50 Malaysians to join in a Big Freestyle Photo Shoot.<\/p>\n<p>Consumers are also invited to participate in the mmCineplexes \u201cWhat&#8217;s Your Favourite\u201d online contest and stand a chance to win a month\u2019s supply of Coca-Cola Freestyle\u00ae and complimentary movie passes.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>mmCineplexes, one of the nation\u2019s key cinema operators, debuts Malaysia\u2019s first Coca-Cola Freestyle, an innovative fountain dispensing beverage machine. Coca-Cola Freestyle will change the way beverages are consumed. With the user-friendly touch-control interface, consumers will first choose from four categories \u2013 all drinks, low or no-calorie drinks, caffeine-free drinks or fruit-flavoured drinks \u2013 before proceeding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2209","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2209"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2209\/revisions"}],"predecessor-version":[{"id":4364,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2209\/revisions\/4364"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}