AXA AFFIN Life Insurance Bhd (AALI) introduces a wellness programme called Step It Up which aims to empower and incentivises Malaysians who take proactive measures to lead a healthier lifestyle.
The Step It Up programme consists of three main pillars, where customers are required to set their desired fitness goal, meet their goal and enjoy the rewards.<\/p>\n
\u201cAs we thrive to become Malaysia\u2019s preferred Health & Protection partner, AXA AFFIN aims to provide a unique health eco-system that empowers Malaysians to adopt the habit of exercising and staying active.<\/p>\n
\u201cStep It Up is in-line with our vision of moving from payer to partner to focus on preventive healthcare throughout our customer\u2019s journey with us.<\/p>\n
\u201cWe incentivise healthy habits, rewarding them with meaningful benefits for taking sustainable steps to improve their health and well-being,\u201d says AALI chief executive officer, Rohit Nambiar.<\/p>\n
The fitness goals are divided into 2 tiers – 6,000-steps or 10,000-steps on an average daily basis which can be achieved via a broad choice of healthy activities, including running, walking, hiking and other similar forms of exercises.<\/p>\n
Once customers have achieved their desired fitness goals throughout the months, they can enjoy premium rebates up to 24 per cent on their first year annual premium.<\/p>\n
Customers can also reap the rewards of their healthy lifestyle by enjoying discounts in gym membership, wearable fitness devices, fitness apparel, healthy food, health screenings and movies, etc.<\/p>\n
Step It Up will first be opened to customers who purchase the AXA Wealth Series products with Hope Medic 2 Rider from now till December 31.<\/p>\n
Customers will be able to track their steps through BookDoc – a health rewards platform that will incentivise healthy living and provide access for customers to search and make appointments with specialist doctors.<\/p>\n
The mobile app is compatible with an array of wearable fitness devices and can be downloaded from both Apple Store and Google Play Store.<\/p>\n
\u201cWith the shocking statistic and deterioration of health in the country, we are committed to engage our customers by incorporating a healthy lifestyle proposition.<\/p>\n
\u201cAll these efforts are concentrated towards living benefits. It has been scientifically proven time and time again and further strengthen based on my personal experience as an avid runner that a healthy body speaks a clear mind which will result in better focus, performance and make better decisions as individuals.<\/p>\n
\u201cAfter all, the biggest wealth for a customer is their health and the ability to enjoy a fulfilling life. This will eventually lead to long-term healthcare savings\u201d, adds AALI chief customer experience officer, GG Kam.<\/p>\n
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AXA AFFIN Life Insurance Bhd (AALI) introduces a wellness programme called Step It Up which aims to empower and incentivises Malaysians who take proactive measures to lead a healthier lifestyle. The Step It Up programme consists of three main pillars, where customers are required to set their desired fitness goal, meet their goal and enjoy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2214","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2214"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2214\/revisions"}],"predecessor-version":[{"id":4352,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2214\/revisions\/4352"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}