Timberland, known for its iconic yellow boot, announced partnership with British designer Christopher Raeburn, who will serve as Global Creative Director for the brand.<\/p>\n
\u00a0Raeburn, whose label of the same name is synonymous with responsible, intelligent fashion design, will be a key stakeholder in developing Timberland\u2019s global creative vision.<\/p>\n
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Ensuring a holistic design approach across all product categories, marketing and in-store environments, alongside elevating the brand\u2019s commitment to responsible sourcing, inclusivity and community.<\/p>\n
\u00a0Raeburn\u2019s design ethos encompasses three key pillars \u2013 REMADE, REDUCED, RECYCLED \u2013 which complement Timberland\u2019s longstanding commitment to make products responsibly and steadily increase its use of recycled, organic and renewable materials over time.<\/p>\n
\u00a0Raeburn also heralds craftsmanship, innovation and utility as central to his design philosophy, again creating a natural and authentic connection to the Timberland \u00ae brand.<\/p>\n
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\u00a0As creative director, Raeburn will partner with Timberland\u2019s global product, marketing and innovation teams to deliver a forward-thinking look and feel that pushes design boundaries while honoring the brand\u2019s outdoor heritage.<\/p>\n
\u00a0Raeburn will work closely with each team to create a collection of Timberland\u00ae footwear, apparel and accessories that further the brand\u2019s purpose to step outside, work together and make it better.<\/p>\n
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\u00a0The first full collection under Raeburn\u2019s vision, across men\u2019s and women\u2019s, will be fall\/winter 2020.<\/p>\n
\u00a0\u201cTimberland has a strong foundation in craftsmanship and innovation; now it\u2019s time to elevate our brand vision through the lens of design,\u201d said Timberland global brand president, Jim Pisani.<\/p>\n
\u00a0\u201cChristopher Raeburn is a true visionary, who shares our ethos of responsibility and brings to the table a fresh, modern design sensibility.<\/p>\n
\u00a0\u201cTogether we will really push the boundaries of where Timberland can go as a brand, and we\u2019re excited to get started,\u201d added Pisani.<\/p>\n
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\u00a0\u201cI\u2019ve been watching the Timberland \u00ae brand for many years and have always been drawn to its commitment to be a responsible business,\u201d said Raeburn.<\/p>\n
\u00a0\u201cI see an incredible opportunity for Timberland to break out and put responsible, innovative design at the centre of the brand\u2019s creative strategy.<\/p>\n
\u00a0\u201cIt\u2019s an exciting moment to join forces with Timberland; a company set to evolve following decades of good work.<\/p>\n
\u00a0\u201cI\u2019m honoured to be partnering with a company with such strong values and I\u2019m truly excited to be making a difference on a global scale,\u201d added Raeburn.<\/p>\n
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\u00a0Raeburn will share his time equally between his own Christopher R\u00c6BURN brand and Timberland.<\/p>\n
\u00a0He will be based in his London studio, and travel frequently to Timberland\u2019s global headquarters in Stratham, New Hampshire, and regional headquarters in Stabio, Switzerland and Hong Kong.<\/p>\n
\u00a0Timberland and Raeburn first collaborated on a global apparel capsule collection that debuted earlier this year at London Fashion Week is launched in both stores and online.<\/p>\n
\u00a0In line with his REMADE philosophy, Raeburn scoured street markets and second-hand shops to find vintage Timberland\u00ae items that he then meticulously deconstructed and remade into iconic, contemporary pieces for the runway.<\/p>\n
\u00a0These pieces served as inspiration for the Timberland x Christopher R\u00c6BURN capsule collection of outerwear, pants, shirts and t-shirts launched<\/p>\n
\u00a0Each piece in the collection incorporates a range of eco-conscious materials including organic cotton and recycled PET (derived from plastic bottles), to minimise impact on the environment.<\/p>\n","protected":false},"excerpt":{"rendered":"
Timberland, known for its iconic yellow boot, announced partnership with British designer Christopher Raeburn, who will serve as Global Creative Director for the brand. \u00a0Raeburn, whose label of the same name is synonymous with responsible, intelligent fashion design, will be a key stakeholder in developing Timberland\u2019s global creative vision. \u00a0 Ensuring a holistic design approach […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2243","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2243"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2243\/revisions"}],"predecessor-version":[{"id":4343,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2243\/revisions\/4343"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}