{"id":2320,"date":"2026-01-20T17:44:27","date_gmt":"2026-01-20T17:44:27","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/perspective-wins-campaign-of-the-year-at-mpra-2017-18\/"},"modified":"2026-01-23T18:00:42","modified_gmt":"2026-01-23T18:00:42","slug":"perspective-wins-campaign-of-the-year-at-mpra-2017-18","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/perspective-wins-campaign-of-the-year-at-mpra-2017-18\/","title":{"rendered":"Perspective Wins Campaign of the Year at MPRA 2017\/18"},"content":{"rendered":"

Malaysian public relations consultancy, Perspective Strategies won the \u201cCampaign of the Year\u201d award at the recent Malaysia Public Relations Awards 2017\/18 (MPRA 2018).<\/span><\/p>\n

The recognition is for the launch of Nippon Paint\u2019s Child Wellness Programme, an educational campaign aimed at empowering parents and caregivers towards creating uplifting environments for children. <\/span><\/p>\n

In addition, Perspective also received Gold and Silver Awards for the Product Brand Development and Consumer Launch categories respectively. <\/span><\/p>\n

The Child Wellness Programme campaign has also been recognised on a global level at the recent Public Relations Global Network (PRGN) Best Practices Awards held in Bucharest, Romania, winning the Gold Award in the Product Launch Category.<\/span><\/p>\n

MPRA 2018 is the 11<\/span>th<\/span> edition of Malaysia\u2019s top PR awards event organised annually by the Public Relations Consultants\u2019 Association of Malaysia (PRCA Malaysia) and the event serves as a platform to recognise the country\u2019s best PR and communications campaigns. <\/span><\/p>\n

Named MPRA\u2019s Campaign of the Year, the \u201cChild Wellness Programme\u201d brought together four key national associations – the Malaysian Paediatric Association (MPA), the Malaysian Society of Allergy and Immunology (MSAI), Persatuan Pengasuh Berdaftar Malaysia (PPBM) and the Persatuan Tadika Malaysia (PTM). <\/span><\/p>\n

Nippon Paint worked alongside medical practitioners to provide expert advice to discerning parents and caregivers in the areas of allergies, viruses and bacteria as well as usage of functional paint and colours to create a more uplifting environment for young children.<\/span><\/p>\n

\u201c<\/span>We are truly honoured to be recognised by the industry for this campaign, the PR landscape has evolved, and we are essentially tasked to deeply evaluate and conceptualise a multi-platform, multi-stakeholder approach which enables our clients to effectively reach out to its targeted audience. <\/span><\/p>\n

\u201cIn a market that is indeed noisy and cluttered, it is fundamental to set our messages apart from the sea of sameness and we can then assist our clients to not only achieve their communications goals but their business goals as well. <\/span><\/p>\n

\u201cWe\u2019re pleased that through this PR campaign, Nippon Paint has emerged as the first paint brand in Malaysia that has received strong support from key <\/span>national associations and paved the way to create a niche position for the brand,\u201d said Perspective Strategies partner and executive director, Tan May Lee.<\/span><\/p>\n

\u201cThis win further reignites our commitment to delivering impactful campaigns while we continue to push the boundaries of the PR landscape in Malaysia,<\/span>\u201d added May Lee <\/span><\/p>\n

Perspective also won the Gold Award in MPRA 2018\u2019s Public Affairs category for their work with the Women\u2019s Aid Organisation (WAO). <\/span><\/p>\n

\u201cThe Unspoken Truth: Discrimination Against Women at the Workplace\u201d campaign helped WAO uncover the extent of pregnancy discrimination and educate women about their rights and it also engendered real change by lobbying policymakers to enact a Gender Equality Act for Malaysia. <\/span><\/p>\n

This Campaign was also recognised internationally when it won a Silver Award at PRGN Best Practices Awards in a similar category.<\/span><\/p>\n

Perspective Strategies\u2019 wins at the MPRA 2018 followed closely after winning two awards from PRGN Best Practices Awards in the \u2018Public Affairs and Lobbying\u2019 and \u2018Product Launch\u2019 categories for the WAO and Nippon Paint campaigns respectively. <\/span><\/p>\n

The Annual Awards event recognises best public relations campaigns by PRGN agencies from all over the world in the past 12 months, this is the first time a Malaysian agency participated and brought home multiple awards.<\/span><\/p>\n

\u201cWe are excited and humbled by the fact that our work is recognised on a global platform and this is a testimony of the team\u2019s commitment to quality and producing creative work of global standards. <\/span><\/p>\n

\u201cMore importantly, we are pleased to be a part of the PRGN community and believe that our journey with the organisation over the past year has presented us with new growth and learning opportunities. <\/span><\/p>\n

\u201cThrough this experience, we hope to grow our client portfolio and strengthen our capabilities to value-add to our clients\u2019 businesses,\u201d said Perspective Strategies founder and managing director, Andy See.<\/span><\/p>\n

Last year, Perspective was accepted as a member of PRGN, one of the world\u2019s largest international public relations networks representing 50 independent public relations firms and more than 1,000 communications professionals globally.<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Malaysian public relations consultancy, Perspective Strategies won the \u201cCampaign of the Year\u201d award at the recent Malaysia Public Relations Awards 2017\/18 (MPRA 2018). The recognition is for the launch of Nippon Paint\u2019s Child Wellness Programme, an educational campaign aimed at empowering parents and caregivers towards creating uplifting environments for children. In addition, Perspective also received […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2320","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2320"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2320\/revisions"}],"predecessor-version":[{"id":4281,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2320\/revisions\/4281"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}