{"id":2374,"date":"2026-01-20T17:44:32","date_gmt":"2026-01-20T17:44:32","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/petronas-unveils-setel\/"},"modified":"2026-01-23T18:00:38","modified_gmt":"2026-01-23T18:00:38","slug":"petronas-unveils-setel","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/petronas-unveils-setel\/","title":{"rendered":"Petronas Unveils Setel"},"content":{"rendered":"<p>PETRONAS Dagangan Berhad (PDB) introduced Setel, the first e-payment solution for fuel purchases directly from mobile devices on 28 November 2018. Setel is a customised solution designed to integrate directly to the fuel pumps \u2013 the first in Southeast Asia \u2013 enabling customers to purchase fuel within a few clicks directly in the comfort of their vehicles.<\/p>\n<p>\u201cPumping fuel shouldn\u2019t be a chore. Currently, the payment process involves walking to cashier, waiting in line, a RM200-hold on your cards, and having to use a separate card to earn loyalty points. Setel eradicates these pain points and integrates payment and loyalty benefits in a seamless, frictionless experience. At Setel, we settle for you!\u201d said Iskandar Ezzahuddin, Head of Setel.<\/p>\n<p>\u201cSince our beta-launch in July 2018, we have received many positive responses and feedback from over 10,000 users in our current pool. We also received overwhelming response from visitors at the Kuala Lumpur International Motor Show 2018 held last week,\u201d he continued.<\/p>\n<p>Setel is part of PDB\u2019s initiatives to engage the start-up communities in co-creating innovative solutions to enhance customer experience.<\/p>\n<p>\u201cPETRONAS has been focusing on creating a new customer experience in our retail business by leveraging on the power of digital. Setel enables a seamless end-to-end experience that focuses on providing convenient and ease for fuel purchases at our customers\u2019 fingertips. We are proud to be the first to offer this service in Malaysia,\u201d said Datuk Seri Syed Zainal Syed Mohd Tahir, Managing Director\/CEO of PETRONAS Dagangan Berhad.<\/p>\n<p>Setel can now be used at more than 40 stations within the Klang Valley, reaching 600 sites by June 2019 and is expected to go nationwide by the end of 2019.<\/p>\n<p>Setel is available on both Android and iOS platforms via Google Play and App Store.<\/p>\n<p>Beyond fuel purchase, customers would be able to purchase items at the Mesrastores beginning January 2019.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETRONAS Dagangan Berhad (PDB) introduced Setel, the first e-payment solution for fuel purchases directly from mobile devices on 28 November 2018. Setel is a customised solution designed to integrate directly to the fuel pumps \u2013 the first in Southeast Asia \u2013 enabling customers to purchase fuel within a few clicks directly in the comfort of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2374","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2374"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2374\/revisions"}],"predecessor-version":[{"id":4227,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2374\/revisions\/4227"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}