{"id":2452,"date":"2026-01-20T17:45:59","date_gmt":"2026-01-20T17:45:59","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/sap-believes-customisation-is-key-to-success-in-digital-economy\/"},"modified":"2026-01-23T18:00:35","modified_gmt":"2026-01-23T18:00:35","slug":"sap-believes-customisation-is-key-to-success-in-digital-economy","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/sap-believes-customisation-is-key-to-success-in-digital-economy\/","title":{"rendered":"SAP Believes Customisation is Key to Success in Digital Economy"},"content":{"rendered":"

SAP Malaysia believes that, within today\u2019s digital economy, customers have become more discerning with a preference for customised products to their individual taste and liking.<\/span><\/p>\n

According to its managing director, Duncan Williamson, two main factors customers look for today are individualisation and speed.<\/span><\/p>\n

\u201cExpectations have changed in terms of the timeline, and quality of what is needed for delivery has changed. <\/span><\/p>\n

\u201cCustomers want their products faster, which is why it has become more critical than ever for enterprises to similarly transform themselves to be more agile and nimble to be able to respond quickly to such demands,\u201d said Williamson to Malaysian Business.<\/span><\/p>\n

\u201cIn simple terms, the digital economy is about customisation and individualisation. <\/span><\/p>\n

\u201cThe real critical ability for enterprises today is to be able to look at patterns and connect the dots,\u201d he added.<\/span><\/p>\n

Inevitably, there would be volumes of data involved.<\/span><\/p>\n

\u201cHowever, all that data can be harnessed with technologies like artificial intelligence, machine learning, the internet-of-things and advanced analytics to give the end-consumer what they want, when they want it and at a cost that is efficient,\u201d explained Williamson.<\/span><\/p>\n

This then gives rise to the need for local enterprises to transform themselves to be \u201cintelligent\u201d so as to increase enterprise and ecosystem visibility, direct scarce resources to areas where they would have the greatest impact, while building flexibility and insight into business processes that can rapidly respond to change.<\/span><\/p>\n

\u201cIntelligent enterprises are able to pivot towards the right outcomes and guard against disruptive competitors,\u201d said Williamson. <\/span><\/p>\n

\u201cThey are also able to eliminate data silos and automate data wrangling and integration.\u201d<\/span><\/p>\n

\u201cWhat\u2019s more, these intelligent enterprises can also recognise unseen patterns and gleam insights to better service customers,\u201d he added.<\/span><\/p>\n

Williamson explained that intelligent technologies combined with industry collaboration and pervasive simulations play a great part in helping enterprises reduce downtime while boosting overall revenue and performance from design to operations.<\/span><\/p>\n

\u201cA fully realised intelligent enterprise comes from a position of strength whereby it has successfully leveraged on the volumes of data available to generate new revenue streams,\u201d said Williamson. <\/span><\/p>\n

\u201cIt is about maximising the value of an enterprise\u2019s data assets, and turning the data into precious insights that are able to empower employees to operate with increased visibility, focus and agility.\u201d<\/span><\/p>\n

\u201cBy transforming into intelligent enterprises, businesses are also better able to respond to individual customer needs, engage talent in new ways and create disruptive business models that are critical industry imperatives,\u201d he added.<\/span><\/p>\n

\u201cIntelligent enterprises are also able to generate higher outcomes, greater return-on-investment, increased productivity and consistent profitability,\u201d concluded Williamson.<\/span><\/p>\n

SAP today serves 404,000 customers in some 180 countries throughout the world, including 92 per cent of Forbes Global 2000 companies.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SAP Malaysia believes that, within today\u2019s digital economy, customers have become more discerning with a preference for customised products to their individual taste and liking. According to its managing director, Duncan Williamson, two main factors customers look for today are individualisation and speed. \u201cExpectations have changed in terms of the timeline, and quality of what […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2452","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2452"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2452\/revisions"}],"predecessor-version":[{"id":4162,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2452\/revisions\/4162"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}