{"id":2515,"date":"2026-01-20T17:46:13","date_gmt":"2026-01-20T17:46:13","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/bmw-group-financial-services-malaysia-launches-easy-drive\/"},"modified":"2026-01-23T18:00:32","modified_gmt":"2026-01-23T18:00:32","slug":"bmw-group-financial-services-malaysia-launches-easy-drive","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/bmw-group-financial-services-malaysia-launches-easy-drive\/","title":{"rendered":"BMW Group Financial Services Malaysia Launches Easy Drive"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">BMW Group Financial Services Malaysia introduced Easy Drive, an innovative and flexible financing solution to make Sheer Driving Pleasure more accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOur Mission is to Make Mobility Easy, Flexible and Affordable for everybody with Easy Drive, customers can experience a new way of owning BMW or MINI \u2013 drive now, decide later,\u201d said \u00a0BMW Group Financial Services Malaysia (BMW Credit (Malaysia) Sdn. Bhd. and BMW Lease (Malaysia) Sdn. Bhd.) chief executive officer and managing director, Tobias Eismann.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are always working towards identifying new trends early and translating them into practical applications. While the general trend today sees long-term car ownership, there is a growing population who seek to change cars every three to four years,\u201d said BMW Group Malaysia managing director, Harald Hoelzl.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Easy Drive, customers get to choose a down payment between 10 per cent to 30 per cent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers also get to decide a loan tenure of three or four years, as well as mileage options of either 20,000km or 25,000km annually. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on these, a monthly installment will be calculated where the Guaranteed Future Value of their car will be agreed and signed upon upfront to protect customers from unexpected depreciation not to mention it also serves as the value for the final payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the tenure, customers are given a wide range of settlement options where they can either trade in the car, and upgrade to the next BMW or MINI model of their choice; return the car at the end of their tenure with no further obligations, worry-free from the resale process; settle the final payment, which can be paid in full, and call the car their own; or extend their contract term, to enjoy their car longer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers can choose to enjoy more value-added benefits that are essential for the driver and the vehicle with Easy Drive Prime with varying additional charges to the monthly installment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can enjoy two years of interior and exterior car care, a three-year coverage of the limited, Ultimate Protection Programme Elite, a Premium Mobility package which provides customers with a branded Smart Tag device with a Touch \u2018n Go card, as well as BMW Lifestyle Collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Ultimate Protection Programme Elite is underwritten by Allianz General Insurance Company, a first-of-its-kind insurance plan with various application duration, that covers both the driver and their vehicle for cases such as special relief, scratch and dent, compassionate flood cover and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BMW and MINI ownership experience also include BMW Roadside Assistance and Accident Hotline, BMW Service Online and the industry\u2019s first mobile loyalty application, the BMW Group Loyalty+ mobile application. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through the BMW Group Loyalty+ mobile application, customers can have quick access to their contract overview, with an intuitive e-payment interface. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers can also apply for direct debit automation, request early termination quotation, as well as view end-of-term options. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW Group Financial Services Malaysia introduced Easy Drive, an innovative and flexible financing solution to make Sheer Driving Pleasure more accessible. \u201cOur Mission is to Make Mobility Easy, Flexible and Affordable for everybody with Easy Drive, customers can experience a new way of owning BMW or MINI \u2013 drive now, decide later,\u201d said \u00a0BMW Group [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2515","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2515"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2515\/revisions"}],"predecessor-version":[{"id":4115,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2515\/revisions\/4115"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}