{"id":2562,"date":"2026-01-20T17:46:21","date_gmt":"2026-01-20T17:46:21","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/sdac-ford-records-strong-start-to-2019-ranger-secures-20-5-percent-market-share-of-pickup-segment\/"},"modified":"2026-01-23T17:55:40","modified_gmt":"2026-01-23T17:55:40","slug":"sdac-ford-records-strong-start-to-2019-ranger-secures-20-5-percent-market-share-of-pickup-segment","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/sdac-ford-records-strong-start-to-2019-ranger-secures-20-5-percent-market-share-of-pickup-segment\/","title":{"rendered":"SDAC-Ford Records Strong Start to 2019, Ranger Secures 20.5 Percent Market Share of Pickup Segment"},"content":{"rendered":"<p>Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, today announced a strong showing in January helped by a surge in demand for the \u2018Built Ford Tough\u2019 Ranger.<\/p>\n<p>Ranger sold 590 units in January, helping it garner a 20.5 percent share of the market segment.<\/p>\n<p>\u201cOur stellar start to the year reaffirms the widening market appeal of the tough and smart Ford Ranger. Ranger\u2019s retail sales was also fuelled by the launch of the New Ford Ranger lineup of nine new variants which comes equipped with a host of first and only in-class safety features,\u201d said Syed Ahmad Muzri bin Syed Faiz, Managing Director, Sime Darby Auto Connexion.<\/p>\n<p>The new Ranger lineup caters to all market segments with the likes of Ranger XL, XLT, XLT Plus, Wildtrak and the Ranger Raptor. With the availability of the Ranger Raptor, SDAC-Ford also opened up a whole new market for the premium performance pickup truck sector, the first and only in the market.<\/p>\n<p>Since 2012, the Ranger has consistently won multiple awards, the recent being \u2018Pickup Truck of the Year\u2019 awards at both the 2018 Malaysia Car of the Year (COTY); 2018 DSF.my Allianz Vehicle of the Year (VOTY) Awards; Gold for \u2018Pickup Truck of the Year\u2019 at the Carlist.my People\u2019s Choice Awards &amp; Editors\u2019 Choice Award 2018; and TopGear Chinese Editor\u2019s Choice Pick-up Truck of the Year Awards 2018.<\/p>\n<p>\u201cThe numerous awards the Ranger has received over the years\u2019 reaffirms its popularity amongst Malaysians, and it continues to be Ford\u2019s best-selling nameplate in Malaysia,\u201d added Muzri.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, today announced a strong showing in January helped by a surge in demand for the \u2018Built Ford Tough\u2019 Ranger. Ranger sold 590 units in January, helping it garner a 20.5 percent share of the market segment. \u201cOur stellar start to the year reaffirms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2562","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2562"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2562\/revisions"}],"predecessor-version":[{"id":4074,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2562\/revisions\/4074"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}