{"id":2576,"date":"2026-01-20T17:46:22","date_gmt":"2026-01-20T17:46:22","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/cimb-bank-sweeps-seven-awards-in-financial-services-2019-awards\/"},"modified":"2026-01-23T17:55:40","modified_gmt":"2026-01-23T17:55:40","slug":"cimb-bank-sweeps-seven-awards-in-financial-services-2019-awards","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/cimb-bank-sweeps-seven-awards-in-financial-services-2019-awards\/","title":{"rendered":"CIMB Bank Sweeps Seven Awards in Financial Services 2019 Awards"},"content":{"rendered":"

CIMB Bank garnered seven accolades in recognition of its exceptional customer experience (CX) at the Digital Banker\u2019s Next-Gen Customer Experience in Financial Services 2019 Awards. <\/span><\/p>\n

CIMB was declared Winner for Excellence Net Promoter Score and Best Customer Experience \u2013 Branch, and received the Highly Acclaimed accolade for Best Customer Experience \u2013 Contact Centre; Best Customer Experience Business Model; Best Use of Customer Feedback; Best Client On-Boarding Initiative and Best Use of Data Analytics. <\/span><\/p>\n

The Excellence Net Promoter Score award, was for the formulation and implementation of CX strategies across the Bank through a consistent baseline methodology. <\/span><\/p>\n

The Best Customer Experience \u2013 Branch award, on the other hand, was for an initiative that enhanced customer experience across key touch points while also improving branch productivity and efficiency. <\/span><\/p>\n

The prestigious Digital Banker\u2019s awards is highly regarded due to its rigorous criteria for assessing and transforming customer experience, user experience and driving service innovation in financial institutions. <\/span><\/p>\n

The Digital Banker is known in 170 countries and covers 300,000 media outlets worldwide.<\/span><\/p>\n

\u201cWe are honoured to receive these awards, which are testament to the firm\u2019s sharper focus on customer-centricity since 2016. <\/span><\/p>\n

\u201cGiven the evolution of the banking landscape and commoditization of financial products over the years, CX is key to differentiate ourselves from the regional competition. <\/span><\/p>\n

\u201cTo this end, our holistic focus on enhancing CX involves not just improving the service of customer-facing staff, but also deploying the right data-driven technologies to transform how customers connect, interact and transact with us across our ASEAN network,\u201d said CIMB Group group chief executive officer, Tengku Datuk Seri Zafrul Aziz.<\/span><\/p>\n

\u201cThese awards have inspired us to continue prioritising the customer, which makes up one of the key themes in our next mid-term growth plan, Forward23,\u201d he added.<\/span><\/p>\n

CIMB established its CX unit in August 2016, and since then the CX team has successfully transformed 35 key customer journeys, which led to 42 cross functional projects delivering financial benefits valued at RM68.4 million.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

CIMB Bank garnered seven accolades in recognition of its exceptional customer experience (CX) at the Digital Banker\u2019s Next-Gen Customer Experience in Financial Services 2019 Awards. CIMB was declared Winner for Excellence Net Promoter Score and Best Customer Experience \u2013 Branch, and received the Highly Acclaimed accolade for Best Customer Experience \u2013 Contact Centre; Best Customer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2576","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2576"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2576\/revisions"}],"predecessor-version":[{"id":4069,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2576\/revisions\/4069"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}