{"id":2665,"date":"2026-01-20T17:46:33","date_gmt":"2026-01-20T17:46:33","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/lazada-and-loreal-sign-joint-business-plan-to-boost-brands-reach-in-southeast-asia\/"},"modified":"2026-01-23T17:54:43","modified_gmt":"2026-01-23T17:54:43","slug":"lazada-and-loreal-sign-joint-business-plan-to-boost-brands-reach-in-southeast-asia","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/lazada-and-loreal-sign-joint-business-plan-to-boost-brands-reach-in-southeast-asia\/","title":{"rendered":"Lazada and L\u2019Oreal Sign Joint Business Plan to Boost Brand\u2019s Reach in Southeast Asia"},"content":{"rendered":"

Lazada, Southeast Asia\u2019s leading eCommerce and shoppertainment platform, signed a Joint Business Plan with L\u2019Oreal to solidify their long-term partnership. <\/span><\/p>\n

Under the newly signed plan, L\u2019Oreal will work with Lazada\u2019s warehouses and logistics network to fulfil next-day delivery in top metro cities by June. <\/span><\/p>\n

This logistical investment demonstrates L\u2019Oreal\u2019s ambitions to grow its eCommerce business and Lazada\u2019s commitment to deliver the best experience on behalf of its brand partners. <\/span><\/p>\n

In line with the joint business plan, both companies will also pilot innovative consumer engagement tools such as in-app live-streaming, and jointly launch exclusive products made available to Lazada customers.<\/span><\/p>\n

\u201cOur collaboration with L\u2019Oreal started in 2014 and together, we have reached many milestones across the region. <\/span><\/p>\n

\u201cWe are confident of creating the leading online beauty destination in Southeast Asia by combining Lazada\u2019s extensive last mile logistics network to bring L\u2019Oreal\u2019s products faster into our customers\u2019 hands. <\/span><\/p>\n

\u201cOur partnership signals our commitment and joint ambition of dominating the Southeast Asian beauty and skincare eCommerce market share by providing the best customer experience. <\/span><\/p>\n

\u201cWe are very excited for what is to come,\u201d said Lazada Group president, Jing Yin.<\/span><\/p>\n

Coupled with Lazada\u2019s new push on shoppertainment during its recent seventh Birthday campaign, L\u2019Oreal customers can now look forward to new engagement features during anchor events. <\/span><\/p>\n

Other technological advancements such as new search features will ensure L\u2019Oreal products are easily searchable within app to bring the most personalised products to its fans. <\/span><\/p>\n

\u201cLazada and L\u2019Oreal will collaborate in many areas, from technology, sales and marketing to logistics, Lazada\u2019s technology infrastructure, logistics network and brand engagement capabilities is the gold standard in the industry. <\/span><\/p>\n

\u201cOur joint efforts will take us one step closer to creating a true beauty shopping destination on Lazada. <\/span><\/p>\n

\u201cWe are excited and confident to be part of this journey,\u201d said L\u2019Oreal Southeast Asia managing director, Pierre-Yves. <\/span><\/p>\n

During Lazada\u2019s seventh Birthday sales event last month, L\u2019Oreal was one of the brands that made it to Lazada Top Brand Leaderboard across three categories;Make Up, Personal Care and Skin Care. <\/span><\/p>\n

Nearly one L\u2019Oreal lipstick was sold every second during Lazada\u2019s Birthday campaign, favourites that stood out were matte liquid lipsticks Maybelline SuperStay Matte Ink Liquid Lipstick, L\u2019Oreal Paris Rouge Signature Matte Ink Lipstick and L\u2019Oreal Paris Infallible Pro-Matte Liquid Lipstick. <\/span><\/p>\n

Another L\u2019Oreal best seller across Southeast Asia was the Garnier Sakura White Body Lotion, in Malaysia, it was the L’Oreal Paris Revitalift Micronized Centella Essence Water Bundle that was most loved by Malaysians. <\/span><\/p>\n

L\u2019Oreal Group now has an impressive 820K followers on its Lazada store, and gained 25K followers during Birthday campaign alone.<\/span><\/p>\n

According to L\u2019Oreal\u2019s 2018 full year annual financial report released in February, eCommerce sales now account for 11 per cent of the group\u2019s worldwide sale. <\/span><\/p>\n

The growing importance of eCommerce channel to L\u2019Oreal\u2019s future strategy is underscored by its equally strong appetite for innovative online shopping experience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lazada, Southeast Asia\u2019s leading eCommerce and shoppertainment platform, signed a Joint Business Plan with L\u2019Oreal to solidify their long-term partnership. Under the newly signed plan, L\u2019Oreal will work with Lazada\u2019s warehouses and logistics network to fulfil next-day delivery in top metro cities by June. This logistical investment demonstrates L\u2019Oreal\u2019s ambitions to grow its eCommerce business […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2665","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=2665"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2665\/revisions"}],"predecessor-version":[{"id":3991,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/2665\/revisions\/3991"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=2665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=2665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=2665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}