{"id":2773,"date":"2026-01-20T17:46:48","date_gmt":"2026-01-20T17:46:48","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/shopee-empowers-malaysian-brands-and-sellers-to-capitalise-on-the-e-commerce-boom-this-10-10-brands-festival\/"},"modified":"2026-01-23T17:53:27","modified_gmt":"2026-01-23T17:53:27","slug":"shopee-empowers-malaysian-brands-and-sellers-to-capitalise-on-the-e-commerce-boom-this-10-10-brands-festival","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/shopee-empowers-malaysian-brands-and-sellers-to-capitalise-on-the-e-commerce-boom-this-10-10-brands-festival\/","title":{"rendered":"Shopee Empowers Malaysian Brands and Sellers to Capitalise on the E-Commerce Boom this 10.10 Brands Festival"},"content":{"rendered":"

KUALA LUMPUR, 4 OCTOBER 2019 \u2013 <\/strong>Leading e-commerce platform in Southeast Asia and Taiwan, Shopee struck a partnership with the Ministry of Domestic Trade and Consumer Affairs (MDTCA) to bring the national Buy Malaysian<\/em> campaign online and to the Region. This move is to encourage the purchase of Malaysian-made products and help local entrepreneurs grow their businesses and thrive in a highly-competitive environment. A few key initiatives will be carried out under this collaboration:<\/p>\n

Firstly,<\/strong> to ensure prominent visibility of Malaysian-made products on the e-commerce platform, Shopee has created a dedicated Buy Malaysian<\/em> collection page featuring Malaysian-made products from popular local brands such as Pensonic, BeauSiti by Dato\u2019 Sri Siti Nurhaliza, Aik Cheong, Selamat, Victoria Sloane, Kaca-Kaca, 888, Amazin\u2019 Graze, and OldTown White Coffee. It will also receive celebrity endorsement from the Shopee Celebrity Squad whose products are also made in Malaysia including Tya Arifin, Rita Sosilawati, Nana Mahazan, Fynn Jamal, Amy Search, and Sophia Liana. On top of that, Shopee users can discover truly Malaysian items including beauty products, delicious curry paste, sambal belacan, dried anchovies and more from local traders.<\/p>\n

Secondly,<\/strong> starting with the 10.10 Brands Festival, Shopee has pledged to give emphasis to the Buy Malaysian<\/em> collection in its upcoming year-end mega shopping events including the global 11.11 and 12.12 campaigns. This is to ensure that sellers of Malaysian-made products can benefit from the surge of traffic and shopping activity during that period. For instance, the 10.10 Brands Festival, which runs until 10 October, will offer Malaysians free shipping with a minimum spend of RM10, daily deals from as low as RM10, exclusive discounts up to 80%, and exciting in-app games such as Mission: Shopee, Voucher Together-Gether, Shopee Catch and Shopee Quiz with a pool of 10 million Shopee Coins and vouchers to be won.<\/p>\n

As a reflection of Shopee\u2019s commitment to champion the quality and attractiveness of Malaysian-made products, the Buy Malaysian<\/em> collection will be featured alongside international brands and household names such as Unilever, HP, Enfagrow, Photobook Malaysia, L\u2019Oreal, Vinda, Nutox, Universal Traveller, Mr DIY, Nestle and Realme that are running Super Brand Days this 10.10 Brands Festival. Each brand will receive dedicated support from Shopee to boost user engagement, such as gamification features and in-app brand takeovers.<\/p>\n

Thirdly,<\/strong> aside from championing local products in Malaysia, Shopee is also enabling Malaysian entrepreneurs to expand their business to international markets with its end-to-end cross-border initiative. Known as Shopee International Platform (SIP), this initiative offers a wide range of logistical, payments, and customer service arrangements to homegrown sellers at no extra cost. This will be a boost especially for retailers who want to reach an international market but face operational difficulties.<\/p>\n

With SIP, Malaysian sellers will now be able to further grow their businesses in the region, starting with Singapore. This comes at a perfect time, in unison with the Buy Malaysian <\/em>agenda, as homegrown entrepreneurs are able to build larger and more sustainable incomes with Shopee and put Malaysia on the international map.<\/p>\n

Lastly,<\/strong> in order to drive up interest and traffic for Shopee\u2019s 10.10 Brands Festival and the Buy Malaysian<\/em> campaign initiative, Shopee\u2019s partners will offer exclusive privileges such as:<\/p>\n