Kuala Lumpur, March 30 \u2013 The quick \u201cservice\u201d food and beverage specialist Loob Holding Sdn Bhd is one of the few young and dynamic companies which support the start-up eco-system in Malaysia as evident from its latest collaboration with mobile apps GoGet and Moola.<\/p>\n
Chief executive officer Bryan Loo said that Loob Holding had always maintained a corporate policy of encouraging technology start-ups and nurturing youthful entrepreneurs.<\/p>\n
\u201cIn our own business segment, we want to grow our footprint in the region through businesses that focus on fast-moving product which are automated in small format yet highly scalable. That has been our thrust in the six years of our corporate journey thus far,\u201d he said.<\/p>\n
Loo disclosed that when its home-grown brand, Tealive, considered a promotional campaign one month after its Feb 18 launch, the team focused on collaborating with young start-up Malaysian ventures like them.<\/p>\n
Tealive kicked off the campaign with GoGet, a Malaysian technology platform that connects people’s everyday requests with publicly-sourced fulfilment. This collaboration has seen GoGet delivering over 1,000 Tealive drinks to selected corporate offices and media houses.<\/p>\n
The overwhelming response convinced Tealive to introduce a \u201cTeabreak Takeover\u201dFacebook campaign where anyone can post a picture of themselves enjoying tea or declaring their \u201clove of tea\u201d. Ten lucky winners will get aGoGet Tealive hamper of 50 cups each to share with their colleagues.<\/p>\n
Tealive\u2019s next campaign, set to roll out on April 1, is even more exciting as it teamed up with Moola cars, a platform by Laputa Ventures that merges traditional advertising with digital advertising by offerings brands with a tangible solution that provides data, driver engagement, and targeted locations for both niche and mass market.<\/p>\n
This campaign involved Tealive offering its RM6.50 drinks at only RM1 each on April 1 to anyone who shows a picture of a \u201cNo. 1\u201d Moola car in Tealive livery on that day. The campaign continues from April 2-30 for pictures with the car numbers that match the day of the month to be eligible for a \u201c1-for-1\u201d Tealive drink offer.<\/p>\n
\u201cThis is exciting for Tealive customers as they can snap pictures of any of the cars and keep them until the relevant day to claim their \u20181-for-1\u2019 drinks. People can snap a picture of, say, car No. 5 and then wait until April 5 to claim. Or, car No. 1 and car No. 8 to claim on April 18 by showing both photos.<\/p>\n
\u201cIf you snap photos of car No. 2 and car No. 5 today, you can keep them to claim it on April 25. People are also able to forward the pictures to their friends to spread the cheer,\u201d Loo quipped.<\/p>\n
The 50 cars are already on the road now \u2013 30 in the Klang Valley and 11 each in Penang and Johor Baru.<\/p>\n
Moola handled the production of the livery on the cars, driver selection and route optimization while Tealive\u2019s tea \u2018passionaries\u2019 prepare to fulfill order from the crowds.<\/p>\n
\u201cWe welcome all like-minded start-ups who believe in out-of-the-box solutions to make Malaysia more exciting and fun. Feel free to connect with us with fresh ideas.<\/p>\n
\u201cAfter all, Loob stands for \u2018Looking Out Of Box\u2019 \u2013 to think and act differently from what\u2019s already in the market.<\/p>\n
\u201cWe will continue to do that as we continue our growth story in the region, beginning with Vietnam in July,\u201d he added.<\/p>\n
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