{"id":3114,"date":"2026-01-20T17:47:35","date_gmt":"2026-01-20T17:47:35","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/coway-unveils-kecil-water-purifier-for-cosmopolitan-homes\/"},"modified":"2026-01-23T17:46:07","modified_gmt":"2026-01-23T17:46:07","slug":"coway-unveils-kecil-water-purifier-for-cosmopolitan-homes","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/coway-unveils-kecil-water-purifier-for-cosmopolitan-homes\/","title":{"rendered":"Coway Unveils \u2018kecil\u2019 Water Purifier for Cosmopolitan Homes"},"content":{"rendered":"<p><b><i>Kuala Lumpur, 1 July 2020<\/i><\/b><i><span style=\"font-weight: 400;\"> &#8211; <\/span><\/i><span style=\"font-weight: 400;\">Coway Malaysia unveiled its latest water purifier model <\/span><b>Coway Kecil<\/b><span style=\"font-weight: 400;\"> for the Malaysian market \u2013 where home space is increasingly a premium. <\/span><b>Small but smart<\/b><span style=\"font-weight: 400;\"> like Malaysia\u2019s fabled <\/span><i><span style=\"font-weight: 400;\">Sang Kancil,<\/span><\/i><span style=\"font-weight: 400;\"> the<\/span><b> water purifier<\/b><span style=\"font-weight: 400;\"> which features <\/span><b>direct filtration technology<\/b><span style=\"font-weight: 400;\"> with minimalist design will be available from end of July 2020 onwards.<\/span><\/p>\n<p>\u00a0<span style=\"font-weight: 400;\">Aptly named, <\/span><i><span style=\"font-weight: 400;\">Kecil <\/span><\/i><span style=\"font-weight: 400;\">(<\/span><i><span style=\"font-weight: 400;\">meaning small <\/span><\/i><span style=\"font-weight: 400;\">in<\/span> <span style=\"font-weight: 400;\">Malay) shows that great things come in small packages. Its USPs can be summarized as <\/span><b>&#8220;7-1-0&#8221;<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>7-inch wide<\/b><span style=\"font-weight: 400;\"> \u2013 it is <\/span><b>compact, small and powerful<\/b><span style=\"font-weight: 400;\">!\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>1 Touch digital panel<\/b><span style=\"font-weight: 400;\"> \u2013 providing a <\/span><b>convenient water extraction<\/b><span style=\"font-weight: 400;\"> experience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>0 Seconds<\/b><span style=\"font-weight: 400;\"> \u2013 the amount of time it takes to get <\/span><b>clean and safe water<\/b><span style=\"font-weight: 400;\"> from Kecil \u2013 with Coway&#8217;s <\/span><b>direct filtration technology<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Available in sago beige colour, it is specially<\/span> <span style=\"font-weight: 400;\">designed for discerning and <\/span><b>minimalist house owners<\/b><span style=\"font-weight: 400;\"> with space-saving needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCoway Kecil water purifier brings life-changing, clean water with urban Malaysian families in mind,\u201d said Coway Malaysia\u2019s Managing Director Kyle Choi<\/span><span style=\"font-weight: 400;\"> Ki Ryong <\/span><span style=\"font-weight: 400;\">at the special virtual launch event hosted at Malaysia International Trade and Exhibition Centre (MITEC). The launch featured Anslem Roy, one of Asia\u2019s leading illusionists, who made the Coway Kecil water purifier \u2018magically\u2019 appear on stage in a sleek performance which delighted the audience!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The slim yet nifty water purifier offers <\/span><b>infinite possibilities to \u201cChange Your Life\u201d<\/b><span style=\"font-weight: 400;\"> &#8211; from a refreshing cold beverage to a steaming bowl of noodles with your loved ones in a jiffy. Coway Kecil is a perfect fit for <\/span><b>cosmopolitan lifestyles.\u00a0<\/b><\/p>\n<p>\u201cWith a large number of residential properties at an average size of 1,000 square feet today, and modern house owners opting for compact appliances as opposed to bulky ones, we are confident that Kecil will be a hit among urban Malaysian households,\u201d he said, adding that it can be well fitted into any nook and cranny in the kitchen or dining room.\u00a0<\/p>\n<p>\u00a0<span style=\"font-weight: 400;\">The key features of the Coway Kecil are its <\/span><b>direct water purification system<\/b><span style=\"font-weight: 400;\">, as well as its <\/span><b>sleek and slim design.<\/b><span style=\"font-weight: 400;\"> Coway recently won the Platinum award under the water purifier category for <\/span><b>Reader\u2019s Digest Trusted Brand 2020, the 6<\/b><b>th<\/b><b> year in a row.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are committed to ensure everyone is able to enjoy clean water free of impurities to safeguard their health and happiness. Unique to Kecil is its <\/span><b>digital panel<\/b><span style=\"font-weight: 400;\"> which provides a convenient, <\/span><b>one touch water extraction<\/b><span style=\"font-weight: 400;\"> experience with intuitive navigation, offering a variety of water temperature settings to meet the diverse needs of Malaysian households, allowing users to get easy and quick access to <\/span><b>cold, hot or room temperature water<\/b><span style=\"font-weight: 400;\"> effortlessly,\u201d added Choi.\u00a0<\/span><\/p>\n<p>To optimise hygiene levels, the Kecil water purifier has a transparent faucet cover that is easily detachable for cleaning. It also allows users to spot dirt that may accumulate on its surface.<\/p>\n<p>The Coway Kecil water purifier will be available for lease at a monthly rental rate of just RM99 or available for purchase at a retail price of RM 3,590.\u00a0\u00a0<\/p>\n<p>\u00a0<span style=\"font-weight: 400;\">The virtual launch event included a special video message from James Park, Managing Director of Global Business Division, Coway Co., Ltd. \u2013 streamed from Seoul, Korea. Park said Coway has been providing healthy, clean water options for over three decades and has been awarded the Water Quality Association Gold Seal Mark annually since 1995 in recognition of its high attention to quality. In 2010, Coway received Halal certification from Malaysia\u2019s Islamic Religious Department for its water purifier series.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In his speech, Park has been proud of the Coway Malaysia team for successfully reaching <\/span><b>1.5 million customers<\/b><span style=\"font-weight: 400;\"> across its entire customer base in Malaysia. This is a growth of half a million customers within the first half of 2020 and it appears to be on an upward trajectory as Malaysia heads into the recovery phase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs a market leader, we are dedicated to research and development of environmental solutions, particularly personal health and wellbeing. With the world\u2019s best researchers working hand-in-hand, we strongly believe that we can achieve our mission of making the world a cleaner, safer and better place,\u201d said James Park.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coway remains at the forefront of innovative product design as The Life Care Company.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><i><span style=\"font-weight: 400;\">For more information on Coway\u2019s Water Purifiers, please visit <\/span><\/i><a href=\"https:\/\/www.coway.com.my\/products\/water-purifier\"><i><span style=\"font-weight: 400;\">https:\/\/www.coway.com.my\/products\/water-purifier<\/span><\/i><\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kuala Lumpur, 1 July 2020 &#8211; Coway Malaysia unveiled its latest water purifier model Coway Kecil for the Malaysian market \u2013 where home space is increasingly a premium. Small but smart like Malaysia\u2019s fabled Sang Kancil, the water purifier which features direct filtration technology with minimalist design will be available from end of July 2020 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3114","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/3114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=3114"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/3114\/revisions"}],"predecessor-version":[{"id":3562,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/3114\/revisions\/3562"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=3114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=3114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=3114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}