{"id":3166,"date":"2026-01-20T17:47:40","date_gmt":"2026-01-20T17:47:40","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/netapp-expands-partner-first-approach-with-updates-to-unified-partner-program\/"},"modified":"2026-01-23T17:45:01","modified_gmt":"2026-01-23T17:45:01","slug":"netapp-expands-partner-first-approach-with-updates-to-unified-partner-program","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/netapp-expands-partner-first-approach-with-updates-to-unified-partner-program\/","title":{"rendered":"NetApp Expands Partner-First Approach with Updates to Unified Partner Program"},"content":{"rendered":"

KUALA LUMPUR, 29 <\/b>July 2020<\/b>\u00a0\u2013\u00a0<\/b>NetApp (NASDAQ: NTAP), the\u00a0<\/span>leader in cloud data services<\/span>, today\u00a0<\/span>announced\u00a0new updates to <\/span>its industry-leading\u00a0<\/span>Unified Partner Program<\/span>\u00a0to complement\u00a0and align with\u00a0its partner<\/span>s\u2019<\/span>\u00a0business capabilities<\/span>\u00a0and models.\u00a0<\/span>NetApp\u2019s award-winning\u00a0<\/span>partner\u00a0program<\/span>\u00a0<\/span>will be\u00a0simplified and expanded to\u00a0deliver\u00a0<\/span>a consistent program experience, <\/span>enable\u00a0digital transformation for customers, accelerate\u00a0partner profitability, and provide\u00a0partners with a predictable business environment.\u00a0<\/span><\/p>\n

\u201cCustomers\u00a0need partners who\u00a0are subject matter experts\u00a0and\u00a0can help them successfully design and implement their digital transformation projects,\u201d said\u00a0Chris Lamborn,\u00a0head of Global Partner GTM & Programs at NetApp.\u00a0\u201c<\/span>That\u2019s why\u00a0in<\/span>\u00a0the coming fiscal year, we<\/span>\u00a0will recognize partners based on\u00a0their\u00a0demonstrated ability to sell, implement, and support NetApp based solutions in areas that accelerate a successful digital transformation journey in a hybrid multicloud world.\u201d<\/span><\/p>\n

Enhancements to\u00a0the\u00a0Unified Partner Program in NetApp FY\u201921\u00a0will:\u00a0<\/span>\u00a0<\/span><\/p>\n

– Simplify<\/b>.<\/b> NetApp will unify\u00a0contracts and agreements; streamline guides and policies; offer fewer,\u00a0more focused, deal-based incentive programs; and\u00a0<\/span>offer growth attainment rebate programs.\u00a0<\/span><\/p>\n

– Expand.<\/b> NetApp will provide Registered Partners with access to more information, communications, enablement, and training. The updates will also include bringing Cloud First Partners into the NetApp<\/span>\u00ae<\/span> Unified Partner Program and expanding NetApp Learning Services\u00a0training programs for cloud partners and service providers. NetApp will also expand and update its specializations\u00a0with new content and benefits, including the addition of SAP and XaaS (\u201canything as a service\u201d).\u00a0<\/span><\/p>\n

– Invest.<\/b> NetApp will continue to invest in tools that make business planning and incentive management and measurement simpler and more collaborative for partners. It will offer a bigger payout in its New Account Incentive Program and allow rebates to be paid faster through the Run to NetApp Incentive Program. NetApp also launched a new Tech Refresh Incentive Program that helps partners take advantage of the extensive NetApp installed base.\u00a0<\/span><\/p>\n

– Differentiate.\u00a0<\/b>NetApp now organizes partners by Registered, Gold, Platinum, and Star program levels. The program will showcase partners with specific and focused specializations, highlighting partners who provide services across key focus areas, including\u00a0XaaS, implementation, support, cloud, foundation, hybrid cloud, and converged infrastructure.\u00a0<\/span><\/p>\n

\u201cOur clients tell us that when it comes to choosing a partner to help navigate their digital transformation, differentiation and simplification drive their decision-making process,\u201d said\u00a0Deborah Bannworth, senior vice president, Partner Alliances, Inside Sales, Maintenance Sales & Services at Sirius, a NetApp partner. \u201cNetApp\u2019s Unified Partner Program makes it easier for the Sirius team to deliver tangible benefits for our clients and solve their digital transformation challenges, while also expanding, accelerating, and growing as experts ourselves.\u201d\u00a0\u00a0\u00a0<\/span><\/p>\n

NetApp\u2019s simplified, partner-first approach enables partners to grow and succeed by providing access to a leading portfolio of hybrid cloud data services and data management solutions. This portfolio and partner program enable the partner ecosystem to solve customers\u2019 challenges and invest in the delivery of key business outcomes, no matter where their data lives.\u00a0<\/span><\/p>\n

Read our blog post<\/span><\/a> about the Unified Partner Program updates, which are available on August 1, 2020.\u00a0\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

KUALA LUMPUR, 29 July 2020\u00a0\u2013\u00a0NetApp (NASDAQ: NTAP), the\u00a0leader in cloud data services, today\u00a0announced\u00a0new updates to its industry-leading\u00a0Unified Partner Program\u00a0to complement\u00a0and align with\u00a0its partners\u2019\u00a0business capabilities\u00a0and models.\u00a0NetApp\u2019s award-winning\u00a0partner\u00a0program\u00a0will be\u00a0simplified and expanded to\u00a0deliver\u00a0a consistent program experience, enable\u00a0digital transformation for customers, accelerate\u00a0partner profitability, and provide\u00a0partners with a predictable business environment.\u00a0 \u201cCustomers\u00a0need partners who\u00a0are subject matter experts\u00a0and\u00a0can help them successfully […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3166","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/3166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=3166"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/3166\/revisions"}],"predecessor-version":[{"id":3521,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/3166\/revisions\/3521"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=3166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=3166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=3166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}