{"id":3188,"date":"2026-01-20T17:47:43","date_gmt":"2026-01-20T17:47:43","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/this-merdeka-grab-united-malaysians-to-support-the-nations-local-heroes\/"},"modified":"2026-01-23T17:44:40","modified_gmt":"2026-01-23T17:44:40","slug":"this-merdeka-grab-united-malaysians-to-support-the-nations-local-heroes","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/this-merdeka-grab-united-malaysians-to-support-the-nations-local-heroes\/","title":{"rendered":"This Merdeka Grab United Malaysians to Support the Nation\u2019s Local Heroes"},"content":{"rendered":"<p><b>PETALING JAYA,\u00a010\u00a0AUGUST 2020 &#8211;\u00a0<\/b><span style=\"font-weight: 400;\">In\u00a0the last few months, as a nation we were challenged by an undaunting giant &#8211; a pandemic that threatened our health, lifestyle as well as the nation\u2019s economy.\u00a0<\/span><b>This Merdeka, Grab wants to rally Malaysians together and celebrate our tenacious spirit by supporting our neighbourhood businesses<\/b><span style=\"font-weight: 400;\">. These businesses have stood the test of time despite various hardships, and\u00a0<\/span><b>with support from Malaysians, we are confident they will thrive in this new normal<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs the nation attempts to resume their daily routines, many are still grasping with the aftermath of the movement control period &#8211; especially the many businesses who are looking for further opportunities to sustain.\u00a0<\/span><b>Their strive and zeal to keep going truly encompasses the spirit of Merdeka and we want to encourage all Malaysians to celebrate them<\/b><span style=\"font-weight: 400;\">. We believe that everyone has a part to play in helping Malaysia rebuild her economy and we want to\u00a0<\/span><b>rally Malaysians together to support their favourite \u2018local heroes\u2019<\/b><span style=\"font-weight: 400;\">,\u201d said\u00a0<\/span><b>Sean Goh, Managing Director of Grab Malaysia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grab wants to ensure that no one is left behind. Therefore, the homegrown company\u2019s efforts will\u00a0<\/span><b>focus on growing the demand for small and independent businesses by highlighting them on the platform<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><b>while continuing to provide Malaysians with convenient, affordable access to daily necessities this Merdeka<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>RM2.5 million in advertising space to help boost merchants visibility<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For many businesses, the festive seasons are typically their busiest periods. To help them sustain, Grab is shining a spotlight on their entrepreneurial drive, something that we at Grab are inspired by and should be emulated by all.<\/span><\/p>\n<p><b>From 15th August to 18th September 2020<\/b><span style=\"font-weight: 400;\">, Grab will be\u00a0<\/span><b>helping small and independent businesses on the platform to create personalised ads for each of them<\/b><span style=\"font-weight: 400;\">. These will then be\u00a0<\/span><b>featured on prominent spaces, like banner spaces within the Grab app to help boost their visibility and awareness across the platform, thus helping to grow their demand<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">The initiative, which is a follow up to the recent \u2018Local Heroes\u2019 campaign, will see Grab covering the cost and resources required to produce these marketing materials and will benefit\u00a0<\/span><b>approximately 500 local businesses nationwide.\u00a0<\/b><span style=\"font-weight: 400;\">Merchant-partners who previously acquired banner ads on the GrabFood homepage saw a\u00a0<\/span><b>300% return on advertising spend<\/b><span style=\"font-weight: 400;\">. Moreover, merchant-partners who participated in\u00a0<\/span><b>last year\u2019s Merdeka promotions saw a 4.5X increase in sales compared to the month prior<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"images\/Local-Heroes.png\" alt=\"\" width=\"944\" height=\"504\" \/><\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Official partner of the government&#8217;s Shop Malaysia Online initiative<\/b><\/p>\n<p>\u00a0<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"images\/Shop-Malaysia-Online-Banner.png\" alt=\"\" width=\"949\" height=\"506\" \/><\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Grab is honoured to be part of the government\u2019s national economic recovery programme (PENJANA)\u00a0and to have the chance to participate in PENJANA Shop Malaysia Online. The Malaysia Digital Economy Corporation (MDEC), a Government agency under the purview of the Ministry of Communications and Multimedia, is the lead agency to implement the PENJANA Shop Malaysia Online. This is a national digital economy initiative to\u00a0by being part of the Shop Malaysia Online initiative. The initiative is part of the nation\u2019s agenda to\u00a0<\/span><b>encourage more businesses to adopt digitalisation to sustain and continue serving their customers while encouraging online consumption<\/b><span style=\"font-weight: 400;\">. As part of the initiative, Grab is providing users with\u00a0<\/span><b>savings of up to 50% off of their daily necessities across GrabFood, GrabMart and GrabPay<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to encouraging more online transactions, Grab together with the government&#8217;s support is also providing\u00a0<\/span><b>new merchants on the platform with RM2,000 worth of bonuses<\/b><span style=\"font-weight: 400;\">. This is part of the joint efforts of both the private and public sector to encourage more MSMEs to\u00a0take the digital leap and\u00a0embrace digital economy. Since the beginning of the movement control period, there has been a 2X increase in new micro-SMEs onboarded onto Grab per month as compared to before the pandemic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAll of our efforts this Merdeka ladders up to our commitment to support the whole of Malaysia while also celebrating our hardworking frontliners at Grab by creating further opportunities for income for them. This not only includes our restaurant- and merchant-partners but also our\u00a0<\/span><b>driver- and delivery-partners who in turn will receive greater earnings as the demand grows<\/b><span style=\"font-weight: 400;\">. We also want to encourage all Malaysians to\u00a0<\/span><b>continue showing their love and appreciation to these frontliners by tipping them whenever they can<\/b><span style=\"font-weight: 400;\">. It has definitely been a challenging few months for all of us, but let\u2019s work together to ensure that we all pull through these uncertain times,\u201d added\u00a0<\/span><b>Goh<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><i><span style=\"font-weight: 400;\">*For more details on Grab\u2019s Shop Malaysia Online initiative and on-going promotions, click\u00a0<\/span><\/i><a href=\"https:\/\/www.grab.com\/my\/campaign\/grablovesmy\/\"><i><span style=\"font-weight: 400;\">HERE<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, and for more MSMEs who are keen to join the Grab platform, click\u00a0<\/span><\/i><a href=\"https:\/\/www.grab.com\/my\/merchant-blog\/penjana\/\"><i><span style=\"font-weight: 400;\">HERE<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETALING JAYA,\u00a010\u00a0AUGUST 2020 &#8211;\u00a0In\u00a0the last few months, as a nation we were challenged by an undaunting giant &#8211; a pandemic that threatened our health, lifestyle as well as the nation\u2019s economy.\u00a0This Merdeka, Grab wants to rally Malaysians together and celebrate our tenacious spirit by supporting our neighbourhood businesses. These businesses have stood the test of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3188","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/3188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=3188"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/3188\/revisions"}],"predecessor-version":[{"id":3501,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/3188\/revisions\/3501"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=3188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=3188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=3188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}