{"id":3214,"date":"2026-01-20T17:47:46","date_gmt":"2026-01-20T17:47:46","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/fitbit-premium-reaches-500000-paid-subscribers-in-first-year\/"},"modified":"2026-01-23T17:44:17","modified_gmt":"2026-01-23T17:44:17","slug":"fitbit-premium-reaches-500000-paid-subscribers-in-first-year","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/fitbit-premium-reaches-500000-paid-subscribers-in-first-year\/","title":{"rendered":"Fitbit Premium Reaches 500,000+ Paid Subscribers in First Year"},"content":{"rendered":"

KUALA LUMPUR, August 18, 2020<\/b> \u2013 <\/span>Fitbit<\/span><\/a> (NYSE:FIT) today announced that <\/span>Fitbit Premium<\/span><\/a>, its paid membership service that gives you guidance to help you move more, manage stress, sleep better and eat well, has reached more than 500,000 paid subscribers in less than a year since launch. For those looking for extra support, Fitbit Premium provides even greater value to what it means to be \u201con Fitbit\u201d by delivering more in-depth data, personalized and actionable insights, hundreds of workouts, motivating games and challenges, advanced sleep tools and wellness reports — all in the Fitbit app. Fitbit Premium will also be expanding to include seven additional languages later this year, increasing the potential for even more Fitbit users around the world to benefit. The offerings and content available with Premium will continue to grow and evolve as the service expands.\u00a0<\/span><\/p>\n

\u201cThe launch of Fitbit Premium is part of our broader strategy to diversify our business beyond hardware, while also delivering on our promise to provide more personalized experiences, data and insights to our users to help them move more, manage stress, sleep better and eat well,\u201d said James Park, co-founder and CEO of Fitbit. \u201cCOVID-19 has made it incredibly difficult for people to stay active and healthy, and underscores the importance of prioritizing both our physical and mental health. In these extraordinary times we are supporting our users by helping them navigate these challenges so they have the tools, motivation and support to help them stay healthy and fit at home with services like Fitbit Premium.\u201d<\/span><\/p>\n

Following the emergence of COVID-19 and subsequent shelter-in-place mandates, Fitbit announced a 90-day free trial of Premium for new users and saw increased interest in the service, as users throughout the world sought more insight on how to better manage their health and wellness from home.\u00a0<\/span><\/p>\n

Fitbit Premium continues to add new content and features to support users during this challenging environment. <\/span>Premium connects the dots between how key health metrics like sleep, activity, and nutrition are related and how they can impact your overall well-being. <\/span>In the first two weeks after joining, Premium users took an average of 700 more steps per day.<\/span> Members have access to all of the following, which provide added value when paired with a Fitbit device:\u00a0<\/span><\/p>\n