Kuala Lumpur, April 12 – Singapore-headquartered, Novosol Sdn Bhd, aims to gain traction with the insurance and banking industry in Malaysia with its general purpose video customer engagement platform — moLotus.<\/p>\n
moLotus is a proprietary technology that is interactive and helps customers respond quickly and easily via text, links, images or calls, leading to a one-to-one dialogue between the brand and customers.<\/p>\n
Novosol, in a statement, said Malaysia was its main market, contributing about 60 per cent of its revenues from clients across other industries.<\/p>\n
The company’s current target were insurers and banks, however, other brands were welcomed to utilise its marketing services.<\/p>\n
According to recent data, Malaysia’s direct marketing expenditure (SMS, email, printed and telemarketing) was more than US$1.7 billion.<\/p>\n
The company said it would soon launch a digital advertising platform \u2013 the small and medium enterprises self-service facility.<\/p>\n
“moLotus is a scalable platform and this is a global opportunity, and we are in the midst of raising second round of funds to scale our sales and marketing efforts,” the statement said.<\/p>\n
On its insurance industry repertoire, the technology enabled innovative mobile underwriting, which is a key task for insurers undergoing the process of issuing insurance by evaluating the risk and potential exposure of a customer.<\/p>\n
“moLotus is simplifying this process by engaging customers in an interactive sales process by illustrative product videos and visuals and giving out more information on a click,” it said.<\/p>\n
Besides, moLotus also allowed easier instant document collection and delivery, through digital collection of pay slips, identity proofs and others.<\/p>\n
Novosol, with started business in Malaysia in 2011, has operations in India and Indonesia.<\/p>\n
Its clients in Malaysia include PruBSN Takaful, Tokio Marine, AIG, AIA, and Sun Life Malaysia.<\/p>\n
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Kuala Lumpur, April 12 – Singapore-headquartered, Novosol Sdn Bhd, aims to gain traction with the insurance and banking industry in Malaysia with its general purpose video customer engagement platform — moLotus. moLotus is a proprietary technology that is interactive and helps customers respond quickly and easily via text, links, images or calls, leading to a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-335","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=335"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/335\/revisions"}],"predecessor-version":[{"id":5695,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/335\/revisions\/5695"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}