{"id":355,"date":"2026-01-20T17:41:28","date_gmt":"2026-01-20T17:41:28","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/crack-the-wellness-code-with-nestles-latest-e-commerce-campaign\/"},"modified":"2026-01-23T18:05:23","modified_gmt":"2026-01-23T18:05:23","slug":"crack-the-wellness-code-with-nestles-latest-e-commerce-campaign","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/crack-the-wellness-code-with-nestles-latest-e-commerce-campaign\/","title":{"rendered":"\u2018Crack the Wellness Code\u2019 with Nestl\u00e9\u2019s Latest e-Commerce Campaign"},"content":{"rendered":"<p>Petaling Jaya, April 17 \u2013 Nestl\u00e9 Malaysia\u2019s \u2018Wellness Together-Gather\u2019 e-Commerce campaign is back with more amazing wellness promotions! For the entire month of April 2017, Nestl\u00e9 is partnering once again with leading Malaysian e-tailers, Lazada and 11street, and with Gemfive for the first time.<\/p>\n<p>Hot on the heels of its first campaign in October 2016, Nestl\u00e9\u2019s e-Commerce campaign this year is themed \u201cCracking the Wellness Code\u201d to help Malaysian mums juggle busy lives and keep their families happy and healthy. With over 300 products from 30 Nestl\u00e9 Malaysia brand variants and 90 promotion bundles with discounts of up to 40%, the campaign offers up to RM2 million worth of savings from online grocery shopping.<\/p>\n<p>Alois Hofbauer, Chief Executive Officer of Nestl\u00e9 (Malaysia) Berhad, said, \u201cBusy Malaysians mothers are constantly looking for ways to keep their families. This campaign aims to help them enjoy greater savings on healthier food and beverages with the ease of online shopping. It is in line with Nestl\u00e9\u2019s purpose of enhancing quality of life and contributing to a healthier future,\u201d concluded Mr. Hofbauer.\u00a0<\/p>\n<p>Commenting on e-Commerce, Hofbauer said, \u201cScaling up our e-Commerce business continues to be a key focus in 2017. We have invested over RM1 million in this year\u2019s \u2018Wellness Together-Gather\u2019 campaign. For Nestl\u00e9, it\u2019s about exploring new consumer solutions like e-Commerce to drive our nutrition, health and wellness strategy.\u201d<\/p>\n<p>To encourage Malaysians to \u2018crack the wellness code\u2019, the campaign features fun and educational weekly activities as well. In addition, Malaysians can look out for weekly wellness codes on Facebook, and keep both ears out for unique promo codes on MIX FM, ERA FM, and MY FM.\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petaling Jaya, April 17 \u2013 Nestl\u00e9 Malaysia\u2019s \u2018Wellness Together-Gather\u2019 e-Commerce campaign is back with more amazing wellness promotions! For the entire month of April 2017, Nestl\u00e9 is partnering once again with leading Malaysian e-tailers, Lazada and 11street, and with Gemfive for the first time. Hot on the heels of its first campaign in October 2016, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-355","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=355"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/355\/revisions"}],"predecessor-version":[{"id":5688,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/355\/revisions\/5688"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}