{"id":356,"date":"2026-01-20T17:41:28","date_gmt":"2026-01-20T17:41:28","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/prg-felcra-and-oiu-to-join-hands-to-explore-halal-products-business-opportunity-in-china-and-hong-kong\/"},"modified":"2026-01-23T18:05:23","modified_gmt":"2026-01-23T18:05:23","slug":"prg-felcra-and-oiu-to-join-hands-to-explore-halal-products-business-opportunity-in-china-and-hong-kong","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/prg-felcra-and-oiu-to-join-hands-to-explore-halal-products-business-opportunity-in-china-and-hong-kong\/","title":{"rendered":"PRG, FELCRA and OIU To Join Hands To Explore Halal Products Business Opportunity In China And Hong Kong"},"content":{"rendered":"<p>Sandakan, April 17 \u2013 Premier International Marketing Sdn Bhd signed a Memorandum of Understanding with Felcra International Private Limited and Overseas Investment Union of The Investment Association of China to explore potential business opportunities to market halal products owned by FELCRA Livestock and Agri Product Sdn Bhd (FLAP) and penetrate into the halal market of the People&#8217;s Republic of China and Hong Kong.<\/p>\n<p>Premier is a wholly-owned subsidiary of PRG Holdings Bhd, a Bursa Malaysia Main Market-listed investment holding Company with its interest in property development, construction and manufacturing businesses.<\/p>\n<p>A filing with Bursa Malaysia shows that the collaboration between the parties entails the penetration of halal products owned by FLAP into international halal market, apart from the People\u2019s Republic of China and Hong Kong as part of its business development plan.<\/p>\n<p>PRG Group Managing Director Dato\u2019 Lua Choon Hann said: \u201cThis collaboration is part of our strategies to enhance our presence outside of Malaysia and to allow PRG to accelerate growth across diverse markets. Combined with the strengths of OIU, which has a strong presence in China, PRG will be able to leverage FELCRA\u2019s halal products to tap into the business opportunities of China\u2019s halal food market.\u201d<\/p>\n<p>\u201cThis is in line with FELCRA\u2019s vision to explore and expand into China halal food market. I am very optimistic that we are going to do well. It\u2019s a win-win situation for all.\u201d<\/p>\n<p>\u201cAs a listed investment holding company, we seek to enhance shareholders\u2019 value is the foremost priority on our corporate agenda and we are always looking for ways to accomplish this. Besides our current investments in property development, construction and manufacturing businesses, we are always looking for investment opportunities to in growth-driven businesses which we have expertise in or through strategic partnership. This collaboration with FELCRA and OIU is an example of such opportunity,\u201d Lua added.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sandakan, April 17 \u2013 Premier International Marketing Sdn Bhd signed a Memorandum of Understanding with Felcra International Private Limited and Overseas Investment Union of The Investment Association of China to explore potential business opportunities to market halal products owned by FELCRA Livestock and Agri Product Sdn Bhd (FLAP) and penetrate into the halal market of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":5689,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/356\/revisions\/5689"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}