{"id":400,"date":"2026-01-20T17:41:31","date_gmt":"2026-01-20T17:41:31","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/sarawak-to-take-lead-in-a-business-events-revolution\/"},"modified":"2026-01-23T18:05:22","modified_gmt":"2026-01-23T18:05:22","slug":"sarawak-to-take-lead-in-a-business-events-revolution","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/sarawak-to-take-lead-in-a-business-events-revolution\/","title":{"rendered":"Sarawak To Take Lead In A Business Events Revolution  \u00a0"},"content":{"rendered":"<p>Kuching, April 25 &#8211; Sarawak is set to spearhead a revolution to rally all Business Events communities in Malaysia under the <i> Redefining Global Tribes<\/i> campaign in conjunction with the Global Meetings Industry Day 2017 celebration earlier this month.<\/p>\n<p>\u201cWe are calling all Business Events communities in Malaysia to unite. As one global tribe, we will construct a stronger identity for Sarawak and Malaysia; not only for Business Events, but also to spur the country\u2019s fiscal and social growth,\u201d said Amelia Roziman, Chief Operating Officer of Sarawak Convention Bureau.<\/p>\n<p>The <i>Redefining Global Tribes<\/i> campaign is a sequel to the successful campaign for the 55th International Congress and Convention Association (ICCA) Congress 2016, Sarawak. The state made history by hosting the sector\u2019s most prestigious congress, placing Sarawak on the world map for 2nd tier destinations in conventions and conferences.<\/p>\n<p>Amelia further explained the significance of the campaign. \u201cRedefining Global Tribes is a multi-pronged revolution to further drive the impact of Business Events to construct a stronger and globally diverse economy for Malaysia.\u201d<\/p>\n<p>\u201cThrough the sector\u2019s fluidity in attracting trade, talent, and foreign investment, a Business Event assembles the world into one powerful Global Tribe. This is the vision that Sarawak intends to lead,\u201d she continued.<\/p>\n<p>To kickstart the Redefining Global Tribes campaign, Sarawak Convention Bureau is partnering with Borneo Tru Events, which will organise the <i> Tribal Warrior Challenge<\/i>, an exhilarating obstacle-based public event to converge Business Events communities and 4000 additional participants 19th August 2017.<\/p>\n<p>\u201cThe <i>Tribal Warrior Challenge<\/i> will see a total of 3 categories set within the beautiful landscapes of Borneo. The public can opt for the \u2018The Rite of Passage\u2019 category (8km) or the \u2018Headhunter\u2019 category (12KM); the latter designed for those who wish to push their boundaries. As for \u2018Bizst Mode\u2019 (5km), this category is crafted exclusively for the Business Events sector and is only open to SCB-selected participants.\u201d explained Terence Lim, General Manager of Borneo Tru Events.<\/p>\n<p>\u201cThe 5km Bizst Mode serves as a continuous effort to expand Business Events and package the profession in a fresh new perspective. Corporations and associations will be able to benefit further by utilising the <i>Tribal Warrior Challenge<\/i> as a platform for team-building, corporate events, celebrations, orientation trips, bootcamps and incentive trips in Sarawak,\u201d concluded Amelia.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kuching, April 25 &#8211; Sarawak is set to spearhead a revolution to rally all Business Events communities in Malaysia under the Redefining Global Tribes campaign in conjunction with the Global Meetings Industry Day 2017 celebration earlier this month. \u201cWe are calling all Business Events communities in Malaysia to unite. As one global tribe, we will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-400","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/400\/revisions"}],"predecessor-version":[{"id":5667,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/400\/revisions\/5667"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}