Kuala Lumpur, May 18 \u2013 Panasonic Malaysia, has invested in a major collaboration with Media Prima Berhad to strengthen its prominence in the electrical consumer product segment. The company\u2019s partnership with the nation\u2019s leading integrated media network is aimed at deepening Panasonic\u2019s product penetration across the larger Malaysian households.<\/p>\n
Tapping into the upcoming Ramadan and Raya festive season, this innovative collaboration entails a multi-platform content partnership, which builds a tailored brand persona for Panasonic to appeal to the wider mass Malay consumers.<\/p>\n
Cheng Chee Chung, Managing Director of Panasonic Malaysia said, \u201cWith over 40 years of local presence, Panasonic is synonymous with quality electrical products for many Malaysian households. We are committed to enriching the lives of our consumers by delivering good quality and durable products that fulfil their ever changing lifestyles, making each family occasion more meaningful. Our partnership with Media Prima Berhad is another significant platform for us to reach out to more families and make consumer lives better.\u201d<\/p>\n
This effort is instrumental in driving the company\u2019s growth as Malaysia sees gradual recovery in consumer confidence level. The first quarter 2017 Consumer Sentiments Index (CSI) rebounded by 6.8 points to 76.6 points on a quarter-on-quarter basis after recording declines in preceding quarters. Panasonic capitalises on the electrical consumer product sales as a key contributor to its quarter-to-quarter growth in Malaysia.\u00a0<\/p>\n
Commenting on Panasonic\u2019s initiative to engage the mass Malay consumers in conjunction with Ramadhan and Raya, Nini Yusof, Director of Sales and Strategy for Client Service Group of Media Prima Berhad said, \u201cThis partnership reaffirms Media Prima Berhad\u2019s leadership as the largest media conglomerate with the ability to reach the broadest audience across multiple platforms. More than that, we offer our creative resources to produce highly engaging content that is relevant to the Malay audience.\u201d<\/p>\n
\u201cTogether with Panasonic, we delivered \u2018Panasonic Ketupat Rendang Brownies Coklat\u2019, a heart-warming drama that connects emotionally with the target audience and serve as the perfect show that brings the whole family together.\u201d\u00a0<\/p>\n
The drama series stars Malaysia\u2019s well-loved artistes including popular performers Rita Rudaini and Rashidi Ishak, alongside the veterans Khatijah Tan and Meor Hashim Manaf, as well as young performers Khayrisyah Kamal and Habeil Lutfillah. The series features integration of various Panasonic products to portray the brand as an integral part of Malaysians\u2019 lives.\u00a0<\/p>\n
In extension to the series, Panasonic also engages consumers through multiple touchpoints involving branded content across channels, Panasonic branded light rail transit (LRT) and engagements through numerous platforms under Media Prima Berhad like The New Straits Times Press, Big Tree, radio stations and tonton.<\/p>\n
In further harnessing the star appeal of the cast members, Panasonic appointed Rita Rudaini and Khatijah Tan as the official ambassadors of its \u2018Sehati Beraya\u2019 promotion that runs from 16 May \u2013\u00a0<\/p>\n
30 June 2017. Customers can make their Raya celebration more meaningful with Panasonic\u2019s \u2018Kombo Sehati\u2019 bundle promotion, Purchase-With-Purchase, gifts that are applicable to any purchase of Panasonic\u2019s selected products.\u00a0<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Kuala Lumpur, May 18 \u2013 Panasonic Malaysia, has invested in a major collaboration with Media Prima Berhad to strengthen its prominence in the electrical consumer product segment. The company\u2019s partnership with the nation\u2019s leading integrated media network is aimed at deepening Panasonic\u2019s product penetration across the larger Malaysian households. Tapping into the upcoming Ramadan and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-518","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=518"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/518\/revisions"}],"predecessor-version":[{"id":5595,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/518\/revisions\/5595"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}