Following an eight-way pitch, Malaysian company DNA COMM (DNA) has been officially appointed by Telekom Malaysia Berhad (TM) as its above-the-line communications agency for UniFi, the telco\u2019s biggest business portfolio for mass market consumers and SMEs.\u00a0<\/p>\n
The appointment was awarded based on DNA\u2019s strategy that bridged the gap between Malaysians\u2019 behaviour, product offerings and go-to-market ideas.<\/p>\n
\u201cIn the 20 years of DNA, we\u2019ve been able to ride out as well as rise with the economic cycles that affect both us and our clients. This has imbued us with an acute understanding of the needs of our clients\u2019 businesses and is reflected in our approach towards what affects a business,\u201d said CEO of DNA Feisal Merican.\u00a0<\/p>\n
\u201cWe are ecstatic that TM has entrusted us with theirs and look forward to a fruitful partnership with Malaysia\u2019s Convergence Champion,\u201d added Feisal.<\/p>\n
DNA has also been awarded a HyppTV project by TM to promote its latest product offering, as well as its Sports Marketing account in conjunction with the 29th SEA Games and 9th ASEAN Para Games, otherwise known as Kuala Lumpur 2017, where TM is a Platinum Sponsor.<\/p>\n
It has also been given the responsibility for TM\u2019s Managed Accounts division which addresses the communication needs of enterprise-level businesses, where DNA has been tasked with strategising all communications activities to ultimately lead back to TM\u2019s brand promise of making business easier.<\/p>\n
DNA\u2019s portfolio of past and present clients includes PETRONAS, Malaysia Debt Ventures, Burger King, East Coast Economic Region Development Council, Tourism Malaysia (ASEAN) and Hyundai.\u00a0<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Following an eight-way pitch, Malaysian company DNA COMM (DNA) has been officially appointed by Telekom Malaysia Berhad (TM) as its above-the-line communications agency for UniFi, the telco\u2019s biggest business portfolio for mass market consumers and SMEs.\u00a0 The appointment was awarded based on DNA\u2019s strategy that bridged the gap between Malaysians\u2019 behaviour, product offerings and go-to-market […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-683","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"predecessor-version":[{"id":3382,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/683\/revisions\/3382"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}