F&N Beverages Marketing Sdn Bhd and McDonald\u2019s Malaysia have officially launched their partnership which will see ready\u2010to\u2010drink beverage, 100PLUS served in all 261 McDonald\u2019s restaurants throughout Malaysia.<\/p>\n
This strategic partnership, two years in the making, follows a four\u2010month trial at 10 McDonald\u2019s outlets in major town centres in Peninsular Malaysia. 100PLUS will also be the first ever F&N product to be served at a quick\u2010service restaurant network in Malaysia.<\/p>\n
Fraser & Neave Ltd senior vice president of group marketing non\u2010alcoholic beverages, Khalid Alvi hailed the launch of the partnership which will give millions of McDonald\u2019s customers a choice of one of Malaysia\u2019s most iconic and pervasive brands.<\/p>\n
\u201cSince its launch some 35 years ago in conjunction with F&N\u2019s Centenary Celebrations, 100PLUS has evolved from initially being a sports beverage with proven isotonic qualities to rehydrate and refresh to become the most popular choice of ready\u2010to\u2010drink beverage among Malaysians.<\/p>\n
\u201cThe recent accreditation of 100PLUS original as a Healthier Choice beverage in conjunction with the Ministry of Health\u2019s Healthier Choice campaign enables us to deepen and widen our reach with all segments of the Malaysian population.<\/p>\n
\u201cThis is indeed another landmark for 100PLUS and we look forward to a long and mutually successful partnership with McDonald\u2019s Malaysia, in providing its customers more choices within its existing portfolio of beverages,\u201d added Alvi at the launch ceremony at McDonald\u2019s Kota Damansara here.<\/p>\n
McDonald\u2019s Malaysia managing director and operating partner, Azmir Jaafar welcomed the marketing partnership with F&N as a win\u2010win proposition and in offering 100PLUS as a choice within its extensive portfolio of beverage offerings to over 160 million Malaysian customers who patronise its restaurants annually.<\/p>\n
\u201cAt McDonald\u2019s, we focus on listening intensely to our customers and we constantly look at evolving our menu to meet their needs, as reflected in the introduction of 100PLUS,\u201d he said.<\/p>\n
\u201c100PLUS\u2019 evolution as an isotonic drink and ready\u2010to\u2010drink beverage needs no further affirmation and our decision to partner F&N is a strategic one to expand our range of beverage offerings in meeting the tastes and preferences of our consumers,\u201d Azmir added.<\/p>\n
Fraser & Neave Holdings Berhad chief executive officer, Lim Yew Hoe who was also present at the launch expressed excitement and optimism for the \u201cwin\u2010win\u201d partnership.<\/p>\n
Alvi said F&N and McDonald\u2019s Malaysia\u2019s status as official isotonic drink and official restaurant respectively for the 2017 Kuala Lumpur SEA Games will leverage the partnership to introduce a \u2018special\u2019 offering at the Games.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
F&N Beverages Marketing Sdn Bhd and McDonald\u2019s Malaysia have officially launched their partnership which will see ready\u2010to\u2010drink beverage, 100PLUS served in all 261 McDonald\u2019s restaurants throughout Malaysia. This strategic partnership, two years in the making, follows a four\u2010month trial at 10 McDonald\u2019s outlets in major town centres in Peninsular Malaysia. 100PLUS will also be the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-696","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/696\/revisions"}],"predecessor-version":[{"id":3381,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/696\/revisions\/3381"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}