{"id":7233,"date":"2026-04-13T11:10:47","date_gmt":"2026-04-13T11:10:47","guid":{"rendered":"https:\/\/malaysian-business.com\/portal\/?p=7233"},"modified":"2026-04-16T11:18:16","modified_gmt":"2026-04-16T11:18:16","slug":"the-one-two-boost-effect-sdb-is-proving-that-inclusion-is-the-ultimate-wellness-trend","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/04\/13\/the-one-two-boost-effect-sdb-is-proving-that-inclusion-is-the-ultimate-wellness-trend\/","title":{"rendered":"The “One-Two-Boost” Effect: SDB is Proving That Inclusion is the Ultimate Wellness Trend"},"content":{"rendered":"\n

Forget “charity” as a corporate checkbox. Selangor Dredging Berhad (SDB) is out here playing the long game, proving that a sustainable business model isn\u2019t just about green buildings, it\u2019s about neurodiverse<\/a> power. Since popping up at Mid Valley Megamall in June 2025, SDB\u2019s One-Two-Boost (OTB) flagship hasn\u2019t just been selling herbal soups; it\u2019s been rewriting the rules of the Malaysian workplace. We\u2019re talking about an ecosystem where “inclusive hiring” isn’t a buzzword\u2014it\u2019s the actual engine room.<\/p>\n\n\n\n

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The Vibe: High-Performance, High-Empathy<\/strong><\/h3>\n\n\n\n

Walk into the OTB outlet and you\u2019ll find a meticulously curated collection of over 50 herbal wellness products from immunity-boosting soups to artisanal balms. But the real “secret ingredient”? The team behind the counter.<\/p>\n\n\n\n

OTB currently employs 13 neurodiverse young adults who aren\u2019t just “fitting in”\u2014they\u2019re leading.<\/p>\n\n\n\n

    \n
  • The Career Path:<\/strong> This isn\u2019t a one-off internship. SDB has employees who have been with them for nearly 15 years. * The Paycheck: Full-time team members earn RM1,700 and above, with full benefits and legal protection. It\u2019s real work for real pay.<\/li>\n<\/ul>\n\n\n\n

    The “Secret Sauce”: Job Coaches as the Backbone<\/strong><\/h3>\n\n\n\n

    How do you make a high-stakes retail environment work for everyone? SDB doesn’t leave it to chance. They fully fund five full-time, certified Job Coaches.<\/p>\n\n\n\n

    \n

    \u201cToo often, we ask if neurodiverse individuals can fit into existing systems. The real question is: can the systems adapt to them?\u201d <\/p>\n\n\n\n

    Teh Lip Kim, SDB Group Managing Director.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

    These coaches provide the daily “emotional regulation” and skill reinforcement that turn a two-month onboarding programme into a lifetime career. Most importantly, SDB pays these coaches out of the corporate budget\u2014meaning the support stays rock-solid even if the retail market gets a bit shaky.<\/p>\n\n\n\n

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    The Hustle: Wellness with a Mission<\/strong><\/h3>\n\n\n\n

    OTB isn\u2019t just “playing shop.” They\u2019ve collaborated with TCM (Traditional Chinese Medicine) physicians to develop a commercial-grade product line that actually competes on the shelves.<\/p>\n\n\n\n

      \n
    • The Product:<\/strong> Herbal beverages and nourishment packs produced and packed by the neurodiverse team.<\/li>\n\n\n\n
    • The Result:<\/strong> A commercial enterprise where training and work are embedded into the economic value chain.<\/li>\n<\/ul>\n\n\n\n

      Editor\u2019s Take: <\/strong><\/h3>\n\n\n\n

      SDB is Building the “New Normal”<\/strong><\/p>\n\n\n\n

      For the Malaysian Business<\/em> crowd, OTB is a masterclass in ESG that actually makes sense.<\/strong> By treating inclusion as a “sustainable business case” rather than a discretionary effort, SDB is showing that you can build a scalable, profitable, and deeply human brand all at once.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Forget “charity” as a corporate checkbox. Selangor Dredging Berhad (SDB) is out here playing the long game, proving that a sustainable business model isn\u2019t just about green buildings, it\u2019s about neurodiverse power. Since popping up at Mid Valley Megamall in June 2025, SDB\u2019s One-Two-Boost (OTB) flagship hasn\u2019t just been selling herbal soups; it\u2019s been rewriting […]<\/p>\n","protected":false},"author":5,"featured_media":7234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,23,39],"tags":[237,850,94,852,848,851,849,854,853],"class_list":["post-7233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-lifestyle","category-news","tag-esgmalaysia","tag-inclusivehiring","tag-malaysiabusiness","tag-midvalleymegamall","tag-neurodiversity","tag-onetwoboost","tag-sdb","tag-socialimpact","tag-wellnessbusiness"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/7233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=7233"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/7233\/revisions"}],"predecessor-version":[{"id":7235,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/7233\/revisions\/7235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media\/7234"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=7233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=7233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=7233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}